2023
Havaianas: “Like Father, like son”
Entrant
NATEEVO
Category
Branded Content - Newsletter
Client's Name
Havaianas
Country / Region
Spain
Gallery
About The Entry
In this project we managed to bring alive Havaiana's digital communication through the emotional bonding between father and son, avoiding the typical promotional offers for gift purchasing.
That's why we wanted to reach the emotional, with messages and situations that we all deny, but that in the end we all live. To resemble our father is something undeniable, and that's why this whole campaign idea was born from there.
Entrant
SHENZHEN BAIXINGLONG CREATIVE PACKAGING CO.,LTD
Category
Typography - Packaging / Product
Country / Region
China
Entrant
Chengdu yitian packaging design co.,ltd
Category
Typography - Packaging / Product
Country / Region
China
Entrant
Bojun Tan
Category
Typography - Lettering
Country / Region
United States
Entrant
Infinity Marketing Team
Category
Strategic Program - Interactive Brand Experience
Country / Region
United States