2023
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This is a pilot film, which presents the performance art work of a Taiwanese contemporary circus troupe. The core spirit of this performance art work explores the self-limitation of women in modern society and how women are affected by outdated secular values as they grow up.
There are multiple “tags” on women in the society—whether they being exterior, interior or stereotypical. #Since1994, comprised of female circus performers born after 1994, uses the stance of contemporary circus and female spectacle to explore the questions of “Who am I” and “How to be Myself.” The film begins with the subtleties of the female body, from the unique female reproductive system, to group identification or exclusion, and begins with the wardrobe to demonstrate circus skills, creating a physical connection between female labor and female circus performers.
In the video, we deliberately used color differences and lighting design to show the emotional changes and artistic conception. You can see performers using props similar to [wardrobe] to demonstrate various circus skills. This is why we hope to use [wardrobe] as a metaphor for women’s existence, women’s dependence, and women’s framework. A large number of circus techniques are used to express women's confusion and exploration in this process, as well as self-breakthrough.
Credits
Entrant Company
PACO Collective
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Advertising - Magazine Ad (Campaign)
Country / Region
United States
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Splendid Communications Ltd
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Best Agency Awards - Independent Agency of the Year
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United Kingdom
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SHININGSOCIAL
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Video - TV Ad
Country / Region
China