Uncertainty

No matter who you are or what type of business you own or manage, making the decision to adopt new practices comes with a level of uncertainty—which is ultimately our biggest obstacle. Doubt can talk us out of anything. But only if we listen to it.
We needed to empower business decision makers to squash that voice of uncertainty by bringing it—and all its' silly excuses—to the surface in the most non-intimidating way possible. The campaign features a humorous tale where a key decision maker goes head-to-head against her voice of uncertainty, but our overly confident main character shuts it down every chance she gets.