2023
Uncertainty
Entrant Company
KSV
Category
Video - Business to Business
Client's Name
PSE&G NJ
Country / Region
United States
No matter who you are or what type of business you own or manage, making the decision to adopt new practices comes with a level of uncertainty—which is ultimately our biggest obstacle. Doubt can talk us out of anything. But only if we listen to it.
We needed to empower business decision makers to squash that voice of uncertainty by bringing it—and all its' silly excuses—to the surface in the most non-intimidating way possible. The campaign features a humorous tale where a key decision maker goes head-to-head against her voice of uncertainty, but our overly confident main character shuts it down every chance she gets.
Entrant Company
Tainan University of Technology
Category
Student Submission - Student Event
Country / Region
Taiwan
Entrant Company
Northwell Health
Category
Social Media - TikTok Page
Country / Region
United States
Entrant Company
COdesign
Category
Social Media - Viral Marketing
Country / Region
Bangladesh
Entrant Company
Denis Semenov & Artur Gadzhiev
Category
Video - Art & Design
Country / Region
Turkey