MUSE Gold

2023

2022 Year in Review: What just happened?

Entrant Company

McKinsey Global Publishing

Category

Branded Content - Website Content

Client's Name

Country / Region

United States

Each year, our team at McKinsey Global Publishing publishes an end-of-year special feature that rounds up the top-performing content of the year. Our objective is to present some of the major themes that emerged, and to encourage our audiences to learn more about them. This year, we led the annual roundup with a month-by-month review of major economic and societal inflection points throughout 2022, presented through state-of-the-art graphic animations, data visualizations, videos, and breathtaking photos to highlight the very best of McKinsey’s insights over the past 12 months. In 2022, our year in review
pivoted between economic growth at the beginning of the year, the effects of the war in Ukraine thereafter, and the evolution of sectors, trends, and initiatives to bring about sustainable, inclusive growth. The package also includes three subfeatures—the year in charts, year in images, and year in innovation—that have innovative formats in their own right.

As a result, our 2022 Year in Review interactives special feature and the subfeature “2022: The year in charts” both have received about twelve times more reads than the average article on McKinsey.com; the package as a whole has done almost 40 times better than average.

More Gold Winners
Branded Content
2023
MUSE Advertising Awards - Boots revolutionises discreet patient engagement with IoT

Entrant Company

Walgreens Boots Alliance / SharpEnd

Category

Branded Content - Healthcare & Pharma

Country / Region

United Kingdom

Event
2023
MUSE Advertising Awards - One21

Entrant Company

NBCUniversal

Category

Event - Tech Event

Country / Region

United States

Video
2023
MUSE Advertising Awards - If You're Out, You're In
Winter Park Resort

Entrant Company

BravoEcho Inc.

Category

Video - Tourism

Country / Region

United States

Video
2023
MUSE Advertising Awards - Calix Gerry Dee Video Spots

Entrant Company

Decision Counsel

Category

Video - TV Ad Campaign

Country / Region

United States