Resistance Wine Email Marketing

Resistance Wine Company focuses on small, sustainably-farmed vineyards and small-batch, minimally invasive wines personally tended throughout the vinification process. They resist industrial-scale winemaking and wines and encourage their followers to resist ceremony, pretension, over-inflated winemaker egos, reviewer scores, and high prices. In doing so, they are instilling permission to simply enjoy their wine.

Being a virtual wine brand is difficult because consumers don't have a chance to visit and taste the wine. Also, small wine brands don't gain the attention of prominent distributors meaning consumers won't find the wine in their local store, either. The only option is to convince people to buy the wine directly without trial. To gain attention and cut through online clutter, this campaign pokes fun at the typical glossy wine ad and stuffy tradition surrounding wine. We use sketches of the wine bottles instead of beautiful photography to match the "protest sign" cartoon of the logo. The copy is very rebellious with a wink of fun. We are currently working on transforming and streamlining the website.