Unleashing the Essence of Juniper Preserve

What was formerly known as Pronghorn Resort was now called Juniper Preserve, but consumers in the market didn’t really understand what that meant. We were brought in to reintroduce the resort to the community – leaning heavily into the new purposes driving the brand’s work and the vast array of possibilities that meant for patrons and guests. We helped them successfully transition from a world-renowned golf resort to a world-class destination for wellness, connection, community and play. Through the use of our Hero’s Journey Workshop, Brand and Messaging Strategy, Brand Positioning, Marketing Strategy, UX Design, Development and Copywriting, Graphic Design, and Creative Direction, we were able to design an identity that fit with their intentions while standing out amongst their competitors.