MUSE Gold

2023

2023 HAKKA EXPO Journey to Yiwei

Entrant Company

Department of Cultural Affairs, Taoyuan

Category

Event - Cultural Event

Client's Name

Country / Region

Taiwan

In 1895, the Yiwei War was an unforgettable historical event in which the Hakka people swore to defend their homeland. 2023, the Department of Cultural Affairs, Taoyuan, for the 2023 HAKKA EXPO, brought the story of the ancestors to the stage in the Yiwei Baotai Memorial Park. “Journey to Yiwei" is a wake-up call from the past. It commemorates the spirit of fighting for freedom and against war within the framework of the Yiwei War. Combining projection, fire dance, contemporary circus, and physical expression, the visual and audio integration breaks the audience's impression of the historical event and creates a new form of traditional Hakka cultural performance.
The venue, the Yiwei Baotai Memorial Park, has the image of a "ring", signifying the determination of the ancestors to defend their homeland. The purpose of this performance is also centered on this image of the ring, emphasizing the spirit of recirculation and peace.

More Gold Winners
Video
2023
MUSE Advertising Awards - Busisness Class
American Express

Entrant Company

American Express

Category

Video - Financial Services

Country / Region

United States

Integrated Marketing
2023
MUSE Advertising Awards - MLS LEAGUES CUP DESIGN LANGUAGE
Major League Soccer

Entrant Company

INDUSTRY

Category

Integrated Marketing - Event Marketing

Country / Region

United States

Best Agency Awards
2023
MUSE Advertising Awards - Aimclear® - Astonishing Pros Redefine Integrated Marketing
Multi-Location Autism Treatment & Support Provider

Entrant Company

Aimclear

Category

Best Agency Awards - Best Small Agency of the Year (Up to 25 employees)

Country / Region

United States

Event
2023
MUSE Advertising Awards - 2023 Taoyuan Children’s Art Festival

Entrant Company

Department of Cultural Affairs, Taoyuan

Category

Event - Art Event

Country / Region

Taiwan