MUSE Gold

2024

Mind the Gap

Entrant Company

McKinsey Global Publishing

Category

Branded Content - Newsletter

Client's Name

Country / Region

United States

This McKinsey newsletter aims to address generational gaps in resourcing, talent, ways of working, consumerism habits and most business-related topics to Gen Z, to curate reads for Gen Z—and their Z-curious colleagues. The newsletter provides 3-4 articles on relevant Gen Z topics to help organizations size the generational gap in their workforce, and address these gaps in talent and ways of working. The newsletter covers a variety of topics, ranging from topics regarding Gen Z personal finance, five-year plans, climate quitting, how Gen Z seeks out mentorship, and more. The newsletter aims to help leaders and organizations bridge the gap in their understanding of Gen Z economics, consumerism, work habits, life goals, and more, by providing short articles that involve actionable insights and strategies to approach Gen Z, whether that be in the workplace or in other aspects of society.

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Category

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