Corporate Identity Redesign for Labayru Foundation

Labayru was created with the aim of researching, promoting, and disseminating Basque language and culture.
With the aim of transforming the brand into a more dynamic and modern concept, we set ourselves the challenge of reinforcing and consolidating the brand in Basque society.
We carried out a strategic reflection process to define the brand's values and essence, positioning Labayru as a leading organisation in the conservation and dissemination of Basque culture.
After an exhaustive brand analysis, covering everything from graphic identity to communication in the digital environment, we designed a fresh and original graphic proposal, as well as a highly effective brand strategy to improve and enhance Labayru's image in new contexts.
The redesigned corporate identity conveys the idea of different books stacked next to each other, seen from the side. In addition to the original corporate green, we added different colours to express the project's multi-faceted nature and the diversification that Labayru has in the field of the Basque language.
These coloured shapes allow us to create a flexible range of graphic elements thanks to the different modular configurations produced in various formats. We have therefore created a very versatile and original geometric design framework that helps us to stand out in the sector.
As a result, we have achieved visual and semantic coherence in all communication media, both online and offline, to effectively strengthen Labayru’s brand identity.
We contribute our experience to create a strong and unique identity, consolidating the brand's position as a leader in the preservation and dissemination of Basque culture and making it stand out from the competition.