MUSE Gold

2024

Pocket Sommelier Mobile App

Entrant Company

Firstleaf

Category

Integrated Marketing - Integrated Mobile Experience

Client's Name

Country / Region

United States

Firstleaf has introduced a mobile app that embodies the company's mission and extends the vision of "Wine Exploration without the Guesswork" to anyone purchasing wine, whether in a physical store, restaurant, or online. A standout feature of the app is the ability to access personalized wine recommendations based on chemical analysis and data science for all commercially available wines in the USA. The app also includes features like wine list management, tailored recommendations, and WinePrint, all designed to enrich users' enjoyment of wine exploration.

The Firstleaf mobile app serves as a valuable tool for both those new to wine and seasoned aficionados, aiding them in expanding their knowledge and comfort when it comes to selecting and managing their wine journey. Users can either search for or scan a wine label and receive a personalized recommendation generated by our patented recommendation engine. This personalized suggestion is based on the user's own wine ratings, guiding them on whether they should purchase the wine in question. The search or scan functionality is capable of locating nearly any commercially available wine in the USA. These recommendations address a genuine and widespread challenge faced by wine consumers: the difficulty of selecting wines that align with their taste preferences, effectively removing the guesswork from the wine selection process.

Our primary objective is not only to provide our customers with access to their personal "Pocket Sommelier," but also to make this app accessible to anyone for download. The app serves as a valuable and free tool for wine enthusiasts. What sets our app apart is our patented personalized recommendation system, distinguishing us from competitors who typically rely on generic user ratings.

Credits

CTO
Eric Smith
Co-Founder & Chief Architect
Erik Steigler
Backend Lead Engineer
Bruno Oliveria
Product Designer
Julieta Gavilanes
Frontend Team Lead
Kevin Hoang
Director of Engineering
Kevin Jessen
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