2024
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Firstleaf has introduced a mobile app that embodies the company's mission and extends the vision of "Wine Exploration without the Guesswork" to anyone purchasing wine, whether in a physical store, restaurant, or online. A standout feature of the app is the ability to access personalized wine recommendations based on chemical analysis and data science for all commercially available wines in the USA. The app also includes features like wine list management, tailored recommendations, and WinePrint, all designed to enrich users' enjoyment of wine exploration.
The Firstleaf mobile app serves as a valuable tool for both those new to wine and seasoned aficionados, aiding them in expanding their knowledge and comfort when it comes to selecting and managing their wine journey. Users can either search for or scan a wine label and receive a personalized recommendation generated by our patented recommendation engine. This personalized suggestion is based on the user's own wine ratings, guiding them on whether they should purchase the wine in question. The search or scan functionality is capable of locating nearly any commercially available wine in the USA. These recommendations address a genuine and widespread challenge faced by wine consumers: the difficulty of selecting wines that align with their taste preferences, effectively removing the guesswork from the wine selection process.
Our primary objective is not only to provide our customers with access to their personal "Pocket Sommelier," but also to make this app accessible to anyone for download. The app serves as a valuable and free tool for wine enthusiasts. What sets our app apart is our patented personalized recommendation system, distinguishing us from competitors who typically rely on generic user ratings.
Credits
Entrant Company
yuwell
Category
Marketing & Promotional - Poster (Series)
Country / Region
China
Entrant Company
BYHEALTH Co., Ltd.
Category
Corporate Identity - Brand Identity
Country / Region
China
Entrant Company
Social Development Bank
Category
Advertising - Advertising Campaign
Country / Region
Saudi Arabia
Entrant Company
Peabody Essex Museum
Category
Audio - Audio Tour (NEW)
Country / Region
United States