Vancouver Island North Tourism (VINT) Rebrand

When the team at Vancouver Island North Tourism (VINT) decided to undergo a rebranding to attract a new wave of explorers to the undiscovered jewels of their region, Array was ready and excited to assist. Our comprehensive rebranding strategy aimed to infuse their organization with fresh energy, enticing travellers to step off the beaten path and delve into the pristine, stunning beauty of Vancouver Island North. We rejuvenated their identity through in-depth market research, stakeholder surveys and interviews, culminating in the creation of a distinct brand. This was accompanied by a new, fully custom website alongside an extensive brand awareness campaign, all focused on stirring the adventurous spirit and converting online lookers into bookers.