Open to Debate website

www.opentodebate.org
Open to Debate is a website platform offering debates that are facts forward, civilized and respectful of different points of view. We developed the brand architecture around the website, leaning into a news organization structure. The editorial approach enabled us to achieve the client’s key KPIs: Greater interaction with content. We organized a wealth of existing assets, giving the user a choice of an impulsively or immersive experience with familiar prompts to ensure a fluid and intuitive journey. This approach drove engagement, greater brand recall, and achieved the conversion rate goals set by the client.