2024
Entrant Company
Category
Client's Name
Country / Region
EDGE Strategy is a purpose-led, international
DE&I business looking to raise the awareness
of its Software based solution in a competitive
space. To achieve the cut-through required, we
created a new brand, with a powerful call to action
to deliver Real. World. Change. To support the
brand, we devised a new creative route, and a
comprehensive Go To Market strategy using our
Fame, Admiration and Belief (F.A.B) methodology,
focusing on building brand Fame to drive global
brand awareness, Admiration to maintain front
of mind awareness and Belief in the value to
be gained from becoming an EDGE customer
and ultimately becoming an EDGE Certified
organization. The results of this campaign have
been extraordinary, achieving 123% increase in
positive media coverage YoY, a 300% increase
in brand engagement, 70% increase in brand
sentiment, and a three-fold increase in follower
base and engagement on social channels. We also
brokered an agreement with Billie Jean King (the
tennis superstar and Global DE&I Advocate) as an
EDGE ambassador, helping elevate EDGE and its
founder Aniela Unguresan on a global stage where
she is now heralded as a recognised
Forbes Influencer.
Entrant Company
NBCUniversal
Category
Integrated Marketing - Brand Partnerships
Country / Region
United States
Entrant Company
Baidu Online Network Technology (Beijing) Co., Ltd.
Category
Mobile App - Workflow & Productivity
Country / Region
China
Entrant Company
SOLO DESIGN
Category
Branded Content - Food & Beverage
Country / Region
Entrant Company
Gravity Global
Category
Advertising - Online Ad (Campaign)
Country / Region
United Kingdom