MUSE Gold

2024

Real. World. Change

Entrant Company

Gravity Global

Category

Branded Content - Microsite

Client's Name

Edge Strategy

Country / Region

United Kingdom

EDGE Strategy is a purpose-led, international
DE&I business looking to raise the awareness
of its Software based solution in a competitive
space. To achieve the cut-through required, we
created a new brand, with a powerful call to action
to deliver Real. World. Change. To support the
brand, we devised a new creative route, and a
comprehensive Go To Market strategy using our
Fame, Admiration and Belief (F.A.B) methodology,
focusing on building brand Fame to drive global
brand awareness, Admiration to maintain front
of mind awareness and Belief in the value to
be gained from becoming an EDGE customer
and ultimately becoming an EDGE Certified
organization. The results of this campaign have
been extraordinary, achieving 123% increase in
positive media coverage YoY, a 300% increase
in brand engagement, 70% increase in brand
sentiment, and a three-fold increase in follower
base and engagement on social channels. We also
brokered an agreement with Billie Jean King (the
tennis superstar and Global DE&I Advocate) as an
EDGE ambassador, helping elevate EDGE and its
founder Aniela Unguresan on a global stage where
she is now heralded as a recognised
Forbes Influencer.

More Gold Winners
Publication
2024
MUSE Advertising Awards - This Week with Sadiq – February 26, 2024
BMO Global Asset Management - Canada

Entrant Company

Capital Communications

Category

Publication - Digital Publications

Country / Region

Canada

Website
2024
MUSE Advertising Awards - Bespoke Recording Studio Website
Stem Recording Studio

Entrant Company

Olds Creative Agency

Category

Website - Website Redesign (NEW)

Country / Region

United States

Marketing & Promotional
2024
MUSE Advertising Awards - The Rooster Teaser Poster
Thousand Mile Productions

Entrant Company

barlow.agency

Category

Marketing & Promotional - Poster (Single)

Country / Region

Australia

Branded Content
2024
MUSE Advertising Awards - Larger than Life
Browns Shoes

Entrant Company

REBL House by NP Digital

Category

Branded Content - Retail

Country / Region

Canada