MUSE Gold

2024

Own Tomorrow

Entrant Company

Gravity Global

Category

Branded Content - B2B

Client's Name

Payoneer

Country / Region

United Kingdom

Background:
Payoneer – an ambitious fintech business offering
a global payment platform to digital commerce
SMBs for sending and receiving international
payments.
The platform covers more countries than any other
provider and makes the transactions easy/easier
than the competition. Payoneer also cover markets
that other providers avoid because they are too
difficult.
The Task:
The task was to raise brand awareness in some
very challenging international markets and drive
new business registrations.
Previously the business had never embarked
on a brand campaign and solely focused on
demand tactics.
The brief from the Client was to develop, launch
and get a result before the end of the year giving
the agency team just 4 months to show a return
targeting an increase in brand awareness and
100% uplift in monthly lead volumes.
This was no mean feat and required an army of
people from the agency developing market insight,
brand strategy development, creative, GTM,
test the work in each region and launch in The
Philippines, United Arab Emirates, Brazil and India.
Results:
The business targeted a 15% uplift in new
registrations and the campaign smashed the
targets. The business achieved an uplift of 27%
(almost 45,000) incremental registrations.

More Gold Winners
Website
2024
MUSE Advertising Awards - Center for REALTOR® Development, Website Redesign
Center for REALTOR® Development

Entrant Company

Center for REALTOR® Development

Category

Website - Website Redesign (NEW)

Country / Region

United States

Advertising
2024
MUSE Advertising Awards - FTLBeach Your Summer Story Starts Here Campaign Print Ad
City of Fort Lauderdale Beach Business Improvement District

Entrant Company

The Brand Advocates, Inc.

Category

Advertising - Print Advertising (Campaign) (NEW)

Country / Region

United States

Integrated Marketing
2024
MUSE Advertising Awards - The Best Day -> Weekend Ever
Kasasa Financial Institution Partners

Entrant Company

Kasasa

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States

Audio
2024
MUSE Advertising Awards - The Sound of ATB

Entrant Company

Sonic Lens Agency

Category

Audio - Sonic Branding

Country / Region

United States