EU Products Campaign Christmas Market Activation

While Canadians are aware of some products from EU member countries, they do not identify them as “European products,” and there’s limited awareness of what signifies as a ‘GI’ product.

This project aimed to increase Canadian awareness of authentic European products offered in Canada while showcasing the unique appeal of EU agricultural products, particularly those with Geographical Indications (GIs).

Centrepieced by a vibrant Christmas Market Activation held at Stackt Market in Toronto, we leveraged the “Enjoy, it’s from Europe” campaign, blending storytelling with educational and interactive experiences. Throughout the activation week, passers-by were treated to samples of European GI products, and the public could register to participate in a free charcuterie board workshop - and experience the heart and soul of these products and their place of origin.