2024
Barbie x The Voice
Entrant Company
NBCUniversal
Category
Branded Content - Entertainment
Client's Name
Mattel
Country / Region
United States
Mattel partnered with Season 24 of NBC’s The Voice to showcase that, with Barbie, you can be anything.
During each of The Voice’s three Playoff episodes, "Brooklyn" Barbie took The Voice stage in a heart-warming piece of custom content. Four "coach Barbies" -- including iconic Malibu Barbie and Ken -- shared their feedback, praising Brooklyn for serving as an inspiration for fans watching at home. As the spot continued, we used VFX to transition from Barbie world to the real world, where we saw what was really going on: a young girl playing with Barbie on a homemade Voice-inspired stage.
Credits
Entrant Company
The MRN Agency
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
United States
Entrant Company
Encore Worldwide
Category
Event - Live Show
Country / Region
United States
Entrant Company
International Monetary Fund
Category
Video - Public Relations
Country / Region
United States
Entrant Company
PIRANHA, Socio
Category
Integrated Marketing - Rebranding
Country / Region
United States