2024
Barbie x The Voice
Entrant Company
NBCUniversal
Category
Branded Content - Entertainment
Client's Name
Mattel
Country / Region
United States
Mattel partnered with Season 24 of NBC’s The Voice to showcase that, with Barbie, you can be anything.
During each of The Voice’s three Playoff episodes, "Brooklyn" Barbie took The Voice stage in a heart-warming piece of custom content. Four "coach Barbies" -- including iconic Malibu Barbie and Ken -- shared their feedback, praising Brooklyn for serving as an inspiration for fans watching at home. As the spot continued, we used VFX to transition from Barbie world to the real world, where we saw what was really going on: a young girl playing with Barbie on a homemade Voice-inspired stage.
Credits
Entrant Company
The MRN Agency
Category
Strategic Program - Brand Strategy Campaign
Country / Region
United States
Entrant Company
BEEHIVE
Category
Video - Documentary
Country / Region
China
Entrant Company
FCB Health Europe, An IPG Health Company
Category
Video - Medical
Country / Region
United Kingdom
Entrant Company
Motion Projects
Category
Video - Music
Country / Region
United States