MUSE Gold

2024

More Than Just Hair

Entrant Company

NBCUniversal

Category

Branded Content - Diversity / Equity / Inclusion

Client's Name

TRESemmé

Country / Region

United States

For many women of color, a hairstyle is so much more than just being about hair. In a deeply personal vignette, Lacy Redway, the resident hairstylist for TRESemme and Project Runway, shared how she has overcome harmful stereotypes and limitations. We communicated TRESemme's commitment to empowering women like Lacy by showing her create the same complex hairstyle on two models with different hair types.

MUSE Creative Awards Winner – More Than Just Hair by NBCUniversal (Image 1)

MUSE Creative Awards Winner – More Than Just Hair by NBCUniversal (Image 2)

MUSE Creative Awards Winner – More Than Just Hair by NBCUniversal (Image 3)

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Credits

EVP, Creative Partnerships, NBCU

Jamie Cutburth

SVP, Head of Creative, NBCU

Steven Rummer

VP, Creative, NBCU

Sharon Ngoi

Senior Executive Producer, NBCU

Janelle Albino

Senior Director, Creative Partnerships, NBCU

Liza Krontilik

Senior Director, Creative Partnership, NBCU

Nancy Lam

Creative Director, NBCU

Aimee Yogg

Creative Director, NBCU

Lisa Esselstein

Director, Creative Partnership, NBCU

Genna Rossi

Director, Creative Partnerships, NBCU

Shaina Gerard

Senior Producer, NBCU

Samantha Rundbaken

Writer/Producer/Editor, NBCU

Felipe Henriquez

Manager, Creative Partnerships, NBCU

Nora Dietz

Coordinator, Creative Partnerships, NBCU

Ashley Haber

Production Company

Januarie 1st

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