2024
More Than Just Hair
Entrant Company
NBCUniversal
Category
Branded Content - Diversity / Equity / Inclusion
Client's Name
TRESemmé
Country / Region
United States
For many women of color, a hairstyle is so much more than just being about hair. In a deeply personal vignette, Lacy Redway, the resident hairstylist for TRESemme and Project Runway, shared how she has overcome harmful stereotypes and limitations. We communicated TRESemme's commitment to empowering women like Lacy by showing her create the same complex hairstyle on two models with different hair types.
Credits
Entrant Company
Ragdoll
Category
Video - Cinematography
Country / Region
Norway
Entrant Company
Dbluedesign
Category
Corporate Identity - Corporate Identity / Other___
Country / Region
China
Entrant Company
iEN TV
Category
Video - Motivational (NEW)
Country / Region
Saudi Arabia
Entrant Company
Buju Yige
Category
Typography - Packaging / Product
Country / Region
China