2024
More Than Just Hair
Entrant Company
NBCUniversal
Category
Branded Content - Diversity / Equity / Inclusion
Client's Name
TRESemmé
Country / Region
United States
For many women of color, a hairstyle is so much more than just being about hair. In a deeply personal vignette, Lacy Redway, the resident hairstylist for TRESemme and Project Runway, shared how she has overcome harmful stereotypes and limitations. We communicated TRESemme's commitment to empowering women like Lacy by showing her create the same complex hairstyle on two models with different hair types.
Credits
Entrant Company
Jpixx
Category
Video - Live Experiences
Country / Region
United States
Entrant Company
The Muse
Category
Event - Art Event
Country / Region
Canada
Entrant Company
Hellofont
Category
Typography - Typefaces / Font System
Country / Region
China
Entrant Company
Sonic Lens Agency
Category
Audio - Sonic Branding
Country / Region
United States