2024
More Than Just Hair
Entrant Company
NBCUniversal
Category
Branded Content - Diversity / Equity / Inclusion
Client's Name
TRESemmé
Country / Region
United States
For many women of color, a hairstyle is so much more than just being about hair. In a deeply personal vignette, Lacy Redway, the resident hairstylist for TRESemme and Project Runway, shared how she has overcome harmful stereotypes and limitations. We communicated TRESemme's commitment to empowering women like Lacy by showing her create the same complex hairstyle on two models with different hair types.
Credits
Entrant Company
Collins + Co.
Category
Integrated Marketing - Brand Partnerships
Country / Region
United States
Entrant Company
Designory
Category
Experiential & Immersive - Augmented Reality
Country / Region
United States
Entrant Company
Wei Dou, Zhaodi Wang
Category
Experiential & Immersive - Community
Country / Region
United States
Entrant Company
Miramar Group
Category
Event - Festival / Carnival
Country / Region
Hong Kong SAR