2024
More Than Just Hair
Entrant Company
NBCUniversal
Category
Branded Content - Diversity / Equity / Inclusion
Client's Name
TRESemmé
Country / Region
United States
For many women of color, a hairstyle is so much more than just being about hair. In a deeply personal vignette, Lacy Redway, the resident hairstylist for TRESemme and Project Runway, shared how she has overcome harmful stereotypes and limitations. We communicated TRESemme's commitment to empowering women like Lacy by showing her create the same complex hairstyle on two models with different hair types.
Credits
Entrant Company
Gravity Global
Category
Video - Cinematography
Country / Region
United Kingdom
Entrant Company
Gravity Global
Category
Branded Content - Products & Services
Country / Region
United Kingdom
Entrant Company
Maryland State Ad Agency
Category
Branded Content - Public Service & Activism
Country / Region
United States
Entrant Company
HODC - TV Globo
Category
Video - TV Ad
Country / Region
Brazil