MUSE Platinum

2024

Streamlabs’ Unleash Your Live

Entrant Company

Streamlabs

Category

Social Media - Live Streaming

Client's Name

Streamlabs

Country / Region

United States

An exciting evolution of Streamlabs’ brand identity, the Unleash Your Live Campaign pays tribute to live streamers taking livestreams to new levels in sharing stories directly with audiences, celebrating streaming's potential for more authentic human connections.

Fostering authenticity, inclusivity, and creativity, the collaboration with Catalyst, SixTwentySix, Iris Kim, and Shapes & Forms features top influencers like Valkraye and Halitehunter to showcase Streamlabs' commitment to supporting the live-streaming community. The campaign aims to inspire the new wave of creators by showcasing the seamless integration of user experience and interface in captivating live-streaming content. Scenes transition between night and day, symbolizing the diverse world of live streaming. Unleash Your Live underscores Streamlabs' adaptability to the changing landscape of live streamers and the creator economy, positioning itself as a vital tool for individuals pursuing sustainable careers and communities around their passions. The campaign's objective is clear – to leave viewers feeling invigorated and motivated to become part of the live-streaming creator community.

Credits

Streamlabs
Ethan May
Catalyst
Carlos Musquez
Shapes and Forms
Thomas Knight
SixTwentySix
Iris Kim
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