2024
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This design focuses on the panoramic view of the Forbidden City, combining its main buildings with classic cultural relics. At the same time, it also depicts the characters of the Ming and Qing dynasties and their own clothing characteristics, integrating various elements. These elements are laid flat in a long scroll, depicting the historical accumulation and glory of the Forbidden City from a flat perspective, experiencing the vastness and exquisite architecture of the Forbidden City, witnessing the charm of interweaving ancient paintings and artifacts, and savoring the cultural heritage of the Ming and Qing dynasties, The painting of thousands of miles of rivers and mountains runs through the entire picture, and the classics will be passed down forever.
The majestic Hall of Supreme Harmony divides the scene into two main parts. The architecture of the Forbidden City embodies the essence of traditional Chinese palace architecture, and the buildings inside the Forbidden City are divided into two parts: the outer court and the inner court. The center of the Outer Court is the Taihe Hall, Zhonghe Hall, and Baohe Hall, collectively known as the Three Great Halls, which are the places where the country holds grand ceremonies. We will restore these buildings to a yellowed background, giving them a sense of story.
Credits
Entrant Company
Gravity Global
Category
Video - Business to Business
Country / Region
United Kingdom
Entrant Company
BCN Visuals
Category
Outdoor Advertising - Outdoor Campaign
Country / Region
United States
Entrant Company
Inertia Studios Ltd
Category
Outdoor Advertising - Outdoor Advertising / Other___
Country / Region
United Kingdom
Entrant Company
Northwell Health
Category
Video - TV Ad
Country / Region
United States