Seattle Seahawks — Broadcasting Package

It’s a rare opportunity to sonically rebrand an NFL franchise. For the Seattle Seahawks, it wasn’t just for a single song - it included iconic themes for their television and radio game broadcasts, promotions, and marketing content. All in all, it’s a comprehensive package meant to emotionally engage viewers, fans and players.

Like the NFL itself, the challenge was to create an aural environment that was epic, bold, exciting and dynamic. And the competition is tough…there are 31 other teams in the league making the same effort. But the difference is in the all-live orchestration paired with live drums, bass and guitars. It soars beyond mere digital samples and benefits from the live, exuberant performances of the individual musicians. The live element adds authenticity and maximum dramatic impact, elevating the theme beyond the ordinary.

And it’s a huge, multi-dimensional and modular package of music. Based on an iconic theme, it features 5 distinct modules with more than 150 different cuts. It’s brimming with a wide variety of edits for opens, intros, outs, bumps, teases and transitions.

Football is an exciting sport, for both athletes and fans alike. This dynamic music package delivers a powerful, emotional sonic identity that perfectly reflects “The 12th Man” brand image of the Northwest’s favorite team, the Seattle Seahawks.