2024
Entrant Company
Category
Client's Name
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"Light Up" is a donation platform app designed to bridge the gap between socially-conscious donors and non-profit organizations (NPOs) with a focus on transparency, engagement, and impact. What sets "Light Up" apart is its innovative use of interactive maps and real-time project updates, allowing donors to see the direct impact of their contributions. The app emphasizes privacy and respectful interaction, offering a gamified experience that tracks and celebrates donor engagement. Its simplicity and user-centric design cater specifically to young, tech-savvy users looking for meaningful ways to contribute to society. "Light Up" stands out for its commitment to fostering a sense of community and direct involvement in philanthropy, making it a unique tool for change in the digital age.
Credits
Entrant Company
Post No Joes Productions
Category
Video - Social Video
Country / Region
Canada
Entrant Company
The MRN Agency
Category
Event - Fashion Event (NEW)
Country / Region
United States
Entrant Company
ICON FIRECREST
Category
Video - Self-Promotion
Country / Region
Ireland
Entrant Company
The Princess Margaret Cancer Foundation
Category
Advertising - Advertising Campaign
Country / Region
Canada