MUSE Gold

2024

LightUp

Entrant Company

Di Chai, Ying Ying Sun, Yueming Lai

Category

Mobile App - Mobile App / Other___

Client's Name

Country / Region

United States

"Light Up" is a donation platform app designed to bridge the gap between socially-conscious donors and non-profit organizations (NPOs) with a focus on transparency, engagement, and impact. What sets "Light Up" apart is its innovative use of interactive maps and real-time project updates, allowing donors to see the direct impact of their contributions. The app emphasizes privacy and respectful interaction, offering a gamified experience that tracks and celebrates donor engagement. Its simplicity and user-centric design cater specifically to young, tech-savvy users looking for meaningful ways to contribute to society. "Light Up" stands out for its commitment to fostering a sense of community and direct involvement in philanthropy, making it a unique tool for change in the digital age.

Credits

UX Designer
Di Chai
UX Designer
Ying Ying Sun
UX Designer
Yueming Lai
More Gold Winners
Corporate Identity
2024
MUSE Advertising Awards - flow

Entrant Company

Sora Won

Category

Corporate Identity - Brand Identity

Country / Region

United States

Video
2024
MUSE Advertising Awards - There's Only One DC
Destination DC

Entrant Company

Destination DC

Category

Video - Cinematography

Country / Region

United States

Student Submission
2024
MUSE Advertising Awards - Sexy Nester
Durex

Entrant Company

Miami Ad School

Category

Student Submission - Student Product Design

Country / Region

United States

Best Agency
2024
MUSE Advertising Awards - Splendid and Movember Sport the Signs

Entrant Company

Splendid

Category

Best Agency Awards - Best Non Profit Campaign

Country / Region

United Kingdom