MUSE Gold

2024

LightUp

Entrant Company

Di Chai, Ying Ying Sun, Yueming Lai

Category

Mobile App - Mobile App / Other___

Client's Name

Country / Region

United States

"Light Up" is a donation platform app designed to bridge the gap between socially-conscious donors and non-profit organizations (NPOs) with a focus on transparency, engagement, and impact. What sets "Light Up" apart is its innovative use of interactive maps and real-time project updates, allowing donors to see the direct impact of their contributions. The app emphasizes privacy and respectful interaction, offering a gamified experience that tracks and celebrates donor engagement. Its simplicity and user-centric design cater specifically to young, tech-savvy users looking for meaningful ways to contribute to society. "Light Up" stands out for its commitment to fostering a sense of community and direct involvement in philanthropy, making it a unique tool for change in the digital age.

Credits

UX Designer
Di Chai
UX Designer
Ying Ying Sun
UX Designer
Yueming Lai
More Gold Winners
Typography
2024
MUSE Advertising Awards - ForTea · Peony Pavilion Flower Tea Packaging
Hangzhou Huapei Culture Co., Ltd.

Entrant Company

Yensu Cultural Creativity (Beijing) Inc.

Category

Typography - Packaging / Product

Country / Region

China

Event
2024
MUSE Advertising Awards - RSH Street Art Festival
Ministry of Culture, The Saudi Visual Arts Commission

Entrant Company

TAIT

Category

Event - Art Event

Country / Region

United States

Video
2024
MUSE Advertising Awards - Art, Athletics & Science
Contra Costa College

Entrant Company

Mnemonic Agency

Category

Video - School / Universities

Country / Region

United States

Strategic Program
2024
MUSE Advertising Awards - National Scholarship Month Campaign 2023

Entrant Company

CLYDE

Category

Strategic Program - PR Campaign

Country / Region

United States