NUI Video

The NUI video project functioned as the kickstart of D-ID's rebranding effort. The company wanted a distilled way to get across their vision for the future of human-machine interaction, enabled by D-ID's Natural User Interface (NUI) solutions.
The video introduces viewers to NUI as a concept, evolving from TUI (textual user interface) and GUI (graphical user interface) and presents it as the critical next step from these familiar legacy interfaces. Through visual and narrative storytelling it makes a compelling argument for why interactive avatars are the natural progression of technology that is intuitive and simple to use. It invites viewers to be part of the future in a warm and welcoming way, managing to convey human emotion despite being limited to AI-generated figures. The creators of the video achieved an impressive feat with a limited budget and no live actors, successfully conveying a concept that is completely unfamiliar to audiences.