MUSE Gold

2024

PGA TOUR Vision for Apple Vision Pro

Entrant Company

Work & Co

Category

Experiential & Immersive - Virtual Reality

Client's Name

PGA TOUR

Country / Region

United States

This year, PGA TOUR and Work & Co launched a revolutionary new experience in conjunction with the official release of the Apple Vision Pro device. PGA TOUR Vision defies the previous limits of experience design to bring loyal fans unparalleled access to the game, and seamlessly blends digital content with the physical world and transforms how fans experience golf.

PGA TOUR Vision allows fans to utilize 2D windows, 3D hole models and immersive hole views to follow live tournaments. Powered by visionOS, the user's eyes, hands and voice are in control with intuitive gestures such as simply moving their eyes, tapping fingers to select, or using a virtual keyboard. Spatial technology allowed us break free from the constraints of traditional computing, opening up massive potential for interaction and creativity.

Key benefits:

Unprecedented Immersion in Golf: Harnessing the cutting-edge spatial computing capabilities of Apple's visionOS, fans can navigate through highly detailed 3D models of holes on PGA TOUR courses, track shot trails in real-time, enjoy a bird's-eye view and gain insights and perspectives never seen before.

Real-Time Action at Your Fingertips: The app transforms how fans engage with the sport. Imagine standing virtually on the tee box, fairway, or green, witnessing the live action as it unfolds, as if you're right there in the thick of the tournament.

The Closest Thing to Being There: The new app transports fans directly into the heart of the action. From the opening tee shot to the final putt, it offers the most comprehensive and engaging way to follow the PGA TOUR from the comfort of your home.

“An innovative new way to watch and follow professional golf, PGA TOUR Vision brings users closer inside the ropes than ever before at the world’s most iconic courses and venues,” said Scott Gutterman, PGA TOUR Senior Vice President, Digital Operations. “The PGA TOUR is proud to be the first and only professional golf app on this revolutionary device, and our fans can look forward to more unique offerings within PGA TOUR Vision as the FedExCup season progresses.”

More Gold Winners
Social Media
2024
MUSE Advertising Awards - Generali Hong Kong - Social Media Management

Entrant Company

Shepherd Communications Limited

Category

Social Media - Financial Services

Country / Region

Hong Kong SAR

Corporate Identity
2024
MUSE Advertising Awards - The Encinitan Hotel & Suites
The Encinitan Hotel & Suites

Entrant Company

Innerspin Marketing

Category

Corporate Identity - Brand Identity

Country / Region

United States

Best Agency
2024
MUSE Advertising Awards - Splendid Communications

Entrant Company

Splendid Communications Ltd

Category

Best Agency Awards - Innovative Agency of the Year

Country / Region

United Kingdom

Experiential & Immersive
2024
MUSE Advertising Awards - Intel GTC Technology Experience Center

Entrant Company

Tsinghua University-Tsingshang Joint Institute for Smart Scene Innovation Design

Category

Experiential & Immersive - Exhibition Experience

Country / Region

China