2024
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"You can't reinvent the wheel, but you can reimagine it.” SO WE DID. On August 9th, Cadillac unveiled their most iconic vehicle yet, the Escalade IQ, with the LARGEST Times Square Takeover in automotive history. 130,000 square feet of digital canvas. Thirty-three fully-synchronized digital displays. 320 minutes of original full CG content produced in under 8 weeks for a 1-hour event like no other. ELECTRIFYING. ICONIC. CADILLAC.
Credits
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freelance
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Student Submission - Student Fashion Design
Country / Region
Taiwan
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Symmetry LLC
Category
Experiential & Immersive - Exhibition Experience
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United States
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5280 Branding
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Website - Website Redesign (NEW)
Country / Region
United States
Entrant Company
Art Processors
Category
Experiential & Immersive - Exhibition Experience
Country / Region
United States