2024
Cadillac: Escalade Times Square Takeover
Entrant
BCN Visuals
Category
Experiential & Immersive - Out-of-Home
Client's Name
Cadillac
Country / Region
United States
"You can't reinvent the wheel, but you can reimagine it.” SO WE DID. On August 9th, Cadillac unveiled their most iconic vehicle yet, the Escalade IQ, with the LARGEST Times Square Takeover in automotive history. 130,000 square feet of digital canvas. Thirty-three fully-synchronized digital displays. 320 minutes of original full CG content produced in under 8 weeks for a 1-hour event like no other. ELECTRIFYING. ICONIC. CADILLAC.
Credits
Entrant
forceMAJEURE Design
Category
Advertising - Advertising Campaign
Country / Region
United States
Entrant
Rocket Mortgage
Category
Audio - Podcast
Country / Region
United States
Entrant
Sparks
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
United States
Entrant
Millstream Credit Union
Category
Website - Banking
Country / Region
United States