2024
Cadillac: Escalade Times Square Takeover
Entrant Company
BCN Visuals
Category
Experiential & Immersive - Out-of-Home
Client's Name
Cadillac
Country / Region
United States
"You can't reinvent the wheel, but you can reimagine it.” SO WE DID. On August 9th, Cadillac unveiled their most iconic vehicle yet, the Escalade IQ, with the LARGEST Times Square Takeover in automotive history. 130,000 square feet of digital canvas. Thirty-three fully-synchronized digital displays. 320 minutes of original full CG content produced in under 8 weeks for a 1-hour event like no other. ELECTRIFYING. ICONIC. CADILLAC.
Credits
Entrant Company
26FIVE
Category
Website - Technology / Science
Country / Region
United States
Entrant Company
Far East Fame Line DDB
Category
Video - Food & Beverage
Country / Region
Thailand
Entrant Company
The MRN Agency
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
United States
Entrant Company
By Hart
Category
Mobile App - Themes
Country / Region
United States