2024
Cadillac: Escalade Times Square Takeover
Entrant Company
BCN Visuals
Category
Experiential & Immersive - Out-of-Home
Client's Name
Cadillac
Country / Region
United States
"You can't reinvent the wheel, but you can reimagine it.” SO WE DID. On August 9th, Cadillac unveiled their most iconic vehicle yet, the Escalade IQ, with the LARGEST Times Square Takeover in automotive history. 130,000 square feet of digital canvas. Thirty-three fully-synchronized digital displays. 320 minutes of original full CG content produced in under 8 weeks for a 1-hour event like no other. ELECTRIFYING. ICONIC. CADILLAC.
Credits
Entrant Company
Stephen Arnold Music (SAM)
Category
Experiential & Immersive - Live Experiences
Country / Region
United States
Entrant Company
Random42 Scientific Communication
Category
Video - Animation
Country / Region
United Kingdom
Entrant Company
Guangdong Zaoan Culture Development Co.,Ltd.
Category
Corporate Identity - Brand Identity
Country / Region
China
Entrant Company
Chengdu Mifang Culture Communication Co.,Ltd
Category
Corporate Identity - Brand Identity
Country / Region
China