2024
Cadillac: Escalade Times Square Takeover
Entrant Company
BCN Visuals
Category
Experiential & Immersive - Out-of-Home
Client's Name
Cadillac
Country / Region
United States
"You can't reinvent the wheel, but you can reimagine it.” SO WE DID. On August 9th, Cadillac unveiled their most iconic vehicle yet, the Escalade IQ, with the LARGEST Times Square Takeover in automotive history. 130,000 square feet of digital canvas. Thirty-three fully-synchronized digital displays. 320 minutes of original full CG content produced in under 8 weeks for a 1-hour event like no other. ELECTRIFYING. ICONIC. CADILLAC.
Credits
Entrant Company
Di Chai, Ying Ying Sun, Yueming Lai
Category
Mobile App - Mobile App / Other___
Country / Region
United States
Entrant Company
Acumen Media
Category
Best Agency Awards - Best New Agency (<24 Months Old)
Country / Region
United Kingdom
Entrant Company
Ambiwishes Technology Inc
Category
Corporate Identity - Logos
Country / Region
United States
Entrant Company
Manifest
Category
Best Agency Awards - Independent Agency of the Year
Country / Region
United States