MUSE Gold

2024

Cadillac: Escalade Times Square Takeover

Entrant Company

BCN Visuals

Category

Experiential & Immersive - Out-of-Home

Client's Name

Cadillac

Country / Region

United States

"You can't reinvent the wheel, but you can reimagine it.” SO WE DID. On August 9th, Cadillac unveiled their most iconic vehicle yet, the Escalade IQ, with the LARGEST Times Square Takeover in automotive history. 130,000 square feet of digital canvas. Thirty-three fully-synchronized digital displays. 320 minutes of original full CG content produced in under 8 weeks for a 1-hour event like no other. ELECTRIFYING. ICONIC. CADILLAC.

MUSE Creative Awards Winner - Cadillac: Escalade Times Square Takeover 1

MUSE Creative Awards Winner - Cadillac: Escalade Times Square Takeover 2

MUSE Creative Awards Winner - Cadillac: Escalade Times Square Takeover 3

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Credits

Executive Producer, BCN Visuals

Alan Company

Chief Creative Officer, BCN Visuals

Davide Bianca

Art Director, BCN Visuals

Ivo Sousa

Animation Lead, BCN Visuals

Miguel Fuertes

Lighting Lead, BCN Visuals

Alex Nindl

Customer Success Lead, BCN Visuals

Marta Benito

Producer, BCN Visuals

Viola Ravinska

CG Supervisor, BCN Visuals

Lucas Bruchhage

Editor, BCN Visuals

Fabian Garcia

Vice President of Partnerships and Head of OOH, BCN Visuals

Lina Maggi

Cadillac

Anthony Johnson

Cadillac

Donnelly Baxter

Cadillac

Lizzy Dinnella

Leo Burnett

Steve Kerry

Leo Burnett

Quoc Lu

Leo Burnett

Ricardo Gurgel

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