2024
Cadillac: Escalade Times Square Takeover
Entrant Company
BCN Visuals
Category
Experiential & Immersive - Out-of-Home
Client's Name
Cadillac
Country / Region
United States
"You can't reinvent the wheel, but you can reimagine it.” SO WE DID. On August 9th, Cadillac unveiled their most iconic vehicle yet, the Escalade IQ, with the LARGEST Times Square Takeover in automotive history. 130,000 square feet of digital canvas. Thirty-three fully-synchronized digital displays. 320 minutes of original full CG content produced in under 8 weeks for a 1-hour event like no other. ELECTRIFYING. ICONIC. CADILLAC.
Credits
Entrant Company
freelance
Category
Student Submission - Student Fashion Design
Country / Region
Taiwan
Entrant Company
Symmetry LLC
Category
Experiential & Immersive - Exhibition Experience
Country / Region
United States
Entrant Company
5280 Branding
Category
Website - Website Redesign (NEW)
Country / Region
United States
Entrant Company
Art Processors
Category
Experiential & Immersive - Exhibition Experience
Country / Region
United States