2024
Cadillac: Escalade Times Square Takeover
Entrant Company
BCN Visuals
Category
Experiential & Immersive - Out-of-Home
Client's Name
Cadillac
Country / Region
United States
"You can't reinvent the wheel, but you can reimagine it.” SO WE DID. On August 9th, Cadillac unveiled their most iconic vehicle yet, the Escalade IQ, with the LARGEST Times Square Takeover in automotive history. 130,000 square feet of digital canvas. Thirty-three fully-synchronized digital displays. 320 minutes of original full CG content produced in under 8 weeks for a 1-hour event like no other. ELECTRIFYING. ICONIC. CADILLAC.
Credits
Entrant Company
Leisure Travel Vans
Category
Branded Content - Travel & Tourism
Country / Region
Canada
Entrant Company
Studio Resonate - SiriusXM Media
Category
Audio - Production (NEW)
Country / Region
United States
Entrant Company
Studio Roosegaarde
Category
Experiential & Immersive - Public Art Installation (NEW)
Country / Region
Netherlands
Entrant Company
McKinsey Global Publishing
Category
Mobile App - Business
Country / Region
United States