MUSE Gold

2024

iFLYTEK Aesthetic Calendar

Entrant Company

iflytek Co.,Ltd.

Category

Marketing & Promotional - Illustration

Client's Name

Country / Region

China

Themed "Twelve Inventions Changing Human Civilization", the iFLYTEK aesthetic calendar applies iFLYTEK's cutting-edge AI technology to reproduce historic moments of important inventions such as the compass, steamer, and spacecraft with modern illustrations. This aesthetic calendar with AI-based illustrations showcases the brand's advanced and mature AI technologies and pays tribute to human intelligence. These historical inventions presented on this calendar are replicated with fine brushes, reflecting iFLYTEK's cutting-edge technology, securing harmony between history and modern technology, and striking a chord among people.
The iFLYTEK aesthetic calendar adopts neo-Chinese aesthetic styles, alongside modern minimalist design techniques and traditional Chinese cultural elements, to reproduce exciting historic moments. It takes warm yellow, dark green, azure, and gold as the color schemes in a moderate brightness, evoking a warm and energetic vibe. Moreover, these colors are closely connected with traditional Chinese culture, echoing the design theme and enhancing the sense of atmosphere. It also incorporates neo-Chinese style fonts that merge the essential features of Song typeface (Songti) and Regular script (Kaiti), preserving the charm of Chinese calligraphy while embodying modern people's pursuit of simplicity.
The iFLYTEK aesthetic calendar replicates historic moments in an innovative form, promoting traditional Chinese culture and achieving harmony between oriental cultural elements and Western design concepts.

Credits

Tian Fei
Guo Liuliu
Chen Hongbo
Li Xiaowei
More Gold Winners
Student Submission
2024
MUSE Advertising Awards - Alternative

Entrant Company

freelance

Category

Student Submission - Student Fashion Design

Country / Region

Taiwan

Website
2024
MUSE Advertising Awards - Open to Debate website
Open to Debate

Entrant Company

ACOMPANY Creative Lab

Category

Website - News & Newspaper

Country / Region

United States

Video
2024
MUSE Advertising Awards - To break the chains of disability

Entrant Company

iEN TV

Category

Video - Live Experiences

Country / Region

Saudi Arabia

Strategic Program
2024
MUSE Advertising Awards - Sydney Children’s Hospitals Foundation: Employer Brand
Sydney Children’s Hospitals Foundation

Entrant Company

SunnySideUp

Category

Strategic Program - Employee Relations

Country / Region

Australia

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy