MUSE Gold

2024

iFLYTEK Aesthetic Calendar

Entrant Company

iflytek Co.,Ltd.

Category

Marketing & Promotional - Illustration

Client's Name

Country / Region

China

Themed "Twelve Inventions Changing Human Civilization", the iFLYTEK aesthetic calendar applies iFLYTEK's cutting-edge AI technology to reproduce historic moments of important inventions such as the compass, steamer, and spacecraft with modern illustrations. This aesthetic calendar with AI-based illustrations showcases the brand's advanced and mature AI technologies and pays tribute to human intelligence. These historical inventions presented on this calendar are replicated with fine brushes, reflecting iFLYTEK's cutting-edge technology, securing harmony between history and modern technology, and striking a chord among people.
The iFLYTEK aesthetic calendar adopts neo-Chinese aesthetic styles, alongside modern minimalist design techniques and traditional Chinese cultural elements, to reproduce exciting historic moments. It takes warm yellow, dark green, azure, and gold as the color schemes in a moderate brightness, evoking a warm and energetic vibe. Moreover, these colors are closely connected with traditional Chinese culture, echoing the design theme and enhancing the sense of atmosphere. It also incorporates neo-Chinese style fonts that merge the essential features of Song typeface (Songti) and Regular script (Kaiti), preserving the charm of Chinese calligraphy while embodying modern people's pursuit of simplicity.
The iFLYTEK aesthetic calendar replicates historic moments in an innovative form, promoting traditional Chinese culture and achieving harmony between oriental cultural elements and Western design concepts.

Credits

Tian Fei
Guo Liuliu
Chen Hongbo
Li Xiaowei
More Gold Winners
Website
2024
MUSE Advertising Awards - Vegangster
Vegangster

Entrant Company

Vegangster

Category

Website - Design / Web Agency

Country / Region

Latvia

Video
2024
MUSE Advertising Awards - Pickleball Blast
Moose Games

Entrant Company

Experience Fresh

Category

Video - Products

Country / Region

United States

Advertising
2024
MUSE Advertising Awards - Honda Stage
Honsa

Entrant Company

Orci

Category

Advertising - Advertising Campaign

Country / Region

United States

Social Media
2024
MUSE Advertising Awards - Wayfair at BravoCon

Entrant Company

NBCUniversal

Category

Social Media - Celebrity & Influencer

Country / Region

United States