MUSE Gold

2024

Breathings: Feel Life in the Wind

Entrant Company

ShanghaiTech University

Category

Experiential & Immersive - Public Art Installation

Client's Name

Country / Region

China

Contemporary society is full of artifacts, where people are living in a life of "reductionism" and have forgotten their emotional connection with nature. This installation reveals the specific life connotation of wind other than a symbol of meteorology, and uses wind as a medium to empathize with nature. With wind as an input, based on biological information such as pollen, seed and dust mite content and Arduino technology, this installation creates breathing undulation texture on one erect film to convey the life connotation of wind. Through the interaction with the abstract life representatives, the audience evokes the "root" of nature and enrichs the feeling of nature in life.

Credits

ShanghaiTech University
Shenhuan Lu
ShanghaiTech University
Yutong Liu
ShanghaiTech University
Runming Fan
More Gold Winners
Video
2024
MUSE Advertising Awards - Preferred Banking - Be a Game Changer and “Carry” Yourself

Entrant Company

Sunny Idea (HK) Limited, Zenith HK

Category

Video - Animation

Country / Region

Hong Kong SAR

Branded Content
2024
MUSE Advertising Awards - 2023 Heat Pumps & Homeowners Index
Mitsubishi Electric Trane HVAC US

Entrant Company

Arketi Group

Category

Branded Content - Survey

Country / Region

United States

Advertising
2024
MUSE Advertising Awards - Honda Stage
Honsa

Entrant Company

Orci

Category

Advertising - Advertising Campaign

Country / Region

United States

Experiential & Immersive
2024
MUSE Advertising Awards - New Website Studio Roosegaarde
Studio Roosegaarde

Entrant Company

Studio Roosegaarde

Category

Experiential & Immersive - Experiential & Immersive / Other___

Country / Region

Netherlands