2024
Entrant Company
Category
Client's Name
Country / Region
Contemporary society is full of artifacts, where people are living in a life of "reductionism" and have forgotten their emotional connection with nature. This installation reveals the specific life connotation of wind other than a symbol of meteorology, and uses wind as a medium to empathize with nature. With wind as an input, based on biological information such as pollen, seed and dust mite content and Arduino technology, this installation creates breathing undulation texture on one erect film to convey the life connotation of wind. Through the interaction with the abstract life representatives, the audience evokes the "root" of nature and enrichs the feeling of nature in life.
Credits
Entrant Company
PA Consulting
Category
Best Agency Awards - Best Business Campaign
Country / Region
United Kingdom
Entrant Company
Shanghai seelink design co.,ltd./Zhu Liu Qing, Jin Shujuan
Category
Corporate Identity - Corporate Identity / Other___
Country / Region
China
Entrant Company
一宫格品牌传播有限公司
Category
Branded Content - Food & Beverage
Country / Region
China
Entrant Company
JASON DESIGN GROUP
Category
Experiential & Immersive - Live Experiences
Country / Region
China