MUSE Gold

2024

Breathings: Feel Life in the Wind

Entrant Company

ShanghaiTech University

Category

Experiential & Immersive - Public Art Installation

Client's Name

Country / Region

China

Contemporary society is full of artifacts, where people are living in a life of "reductionism" and have forgotten their emotional connection with nature. This installation reveals the specific life connotation of wind other than a symbol of meteorology, and uses wind as a medium to empathize with nature. With wind as an input, based on biological information such as pollen, seed and dust mite content and Arduino technology, this installation creates breathing undulation texture on one erect film to convey the life connotation of wind. Through the interaction with the abstract life representatives, the audience evokes the "root" of nature and enrichs the feeling of nature in life.

Credits

ShanghaiTech University
Shenhuan Lu
ShanghaiTech University
Yutong Liu
ShanghaiTech University
Runming Fan
More Gold Winners
Website
2024
MUSE Advertising Awards - Stoel Rives Website
Stoel Rives

Entrant Company

Firmseek

Category

Website - Law & Legal Services

Country / Region

United States

Social Media
2024
MUSE Advertising Awards - Metro Vein: Doll Edition
Metro Vein Centers

Entrant Company

By Hart

Category

Social Media - Ad Campaign

Country / Region

United States

Publication
2024
MUSE Advertising Awards - Slenderiiz Program

Entrant Company

Partner.Co

Category

Publication - Program Guide

Country / Region

United States

Video
2024
MUSE Advertising Awards - Holding The Heart When It Breaks

Entrant Company

Hold On Campaign for Suicide Prevention

Category

Video - Music

Country / Region

United States