MUSE Silver

2024

U.PROTEC

Entrant Company

U.Protec (Shenzhen) Tech Co.,Ltd

Category

Corporate Identity - Logos

Client's Name

Country / Region

China

The design of the U.PROTEC Logo is inspired by traffic lights, adhering to the philosophy of "Protect Your Live Every Moment." Both the color scheme and the meaning embedded in the Logo echo the language of traffic lights. The Logo beautifully encapsulates the company's values: dedication, expertise, and innovation, striving to create value for customers, benefit employees, and pursue outstanding performance. With a craftsman's spirit, we aspire to become a globally renowned brand in protective equipment, guarding lives and shaping the future.
The overall Logo image centers around a triangular formation, with the English and Chinese names of the work stacked vertically beneath. Composed of three equilateral triangles, it ingeniously integrates the colors red, orange, and green, each symbolizing the prevention of hazards and accidents, the provision of protection and warning, and the safeguarding of safety and life. The interlocking triangles create a dynamic visual, emphasizing the progression of these values while also exhibiting the vitality and strength of the brand.
The progression of colors represents the complete process from identifying danger (red), taking action for protection (orange), to ultimately achieving a safe state (green). This simultaneously symbolizes the comprehensiveness and systematicity of U.PROTEC's brand in the field of safety and protection.
The design language of the U.PROTEC Logo is perfectly embodied in our products. The triangular Logo signifies the solid protection offered by U.PROTEC's products, reliable as a triangular structure. U: Not merely an abbreviation for YOU, it embodies the personalized and customized security solutions that U.PROTEC offers to YOU, the user, catering to diverse needs. Additionally, "U" stands for UP, symbolizing our constant pursuit of excellence and commitment to providing exceptional protection to our users.
PROTEC: Beyond simply representing protection, it also signifies the brand's sense of social responsibility, dedicated to delivering safe and reliable products and services to society.

Credits

Wu Yin
Wu Chaohui
Luo Jingfang
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