MUSE Gold

2024

 SOHO--Soaring Loong With Splendors

Entrant Company

JIANGSU SOHO INTERNATIONAL GROUP CORP.

Category

Marketing & Promotional - Illustration

Client's Name

Xue Feng

Country / Region

China

In this captivating illustration, a magnificent and resplendent soaring Loong gazes upon a technologically advanced digital sky. The Loong's vibrant scales, resembling flames of innovation, flow along its powerful form, symbolizing the company's forward-thinking and creativity. Surrounding the Loong are four key business sectors—trade, finance, culture, and health—each depicted as guardians, collectively shaping the enterprise's prosperous landscape.
The trade sector features scenes of goods exchange and maritime shipping, reflecting the dynamic flow of commerce. The finance sector showcases the trends in digital currency and financial technology, highlighting the company's adaptability in a fast-evolving market. The health sector emphasizes the importance of family care and well-being, while the cultural elements incorporate iconic stone carvings from Nanjing, symbolizing protection and regional heritage.
Central to the illustration are the main buildings of SOHO's headquarters, standing tall and forming a solid pyramid structure in the composition. This signifies the company's robust influence and prestigious position on the global stage. The arrangement portrays stability and strength, reinforcing the company's commitment to excellence and growth.
This illustration not only captures the ambitious spirit of the enterprise but also reflects its seamless integration with the digital age, fostering connections and collaborations across various domains worldwide. It serves as a powerful visual narrative of the company's vision and its limitless potential for future development. By merging the timeless symbolism of the Loong with modern technological elements, this design effectively communicates the dynamic synergy between tradition and innovation, inspiring confidence and admiration among stakeholders.
 SOHO--Soaring Loong With Splendors encapsulates the essence of the company's mission and aspirations, offering a compelling representation of its diverse capabilities and strategic outlook. This artwork stands as a testament to the enterprise's unwavering dedication to progress and its role as a trailblazer in an ever-changing global landscape.

Credits

Xue Feng
More Gold Winners
Corporate Identity
2024
MUSE Advertising Awards - Sage Integrative Health
Sage Integrative Health

Entrant Company

By Hart

Category

Corporate Identity - Logos

Country / Region

United States

Experiential & Immersive
2024
MUSE Advertising Awards - Blum Brand Experience Center

Entrant Company

BLU EXPERIENCE SP. Z O.O.

Category

Experiential & Immersive - Exhibition Experience

Country / Region

Poland

Social Media
2024
MUSE Advertising Awards - The Humanity Check
Amnesty International Italia

Entrant Company

Amnesty International Italia

Category

Social Media - Human Rights

Country / Region

Italy

Mobile App
2024
MUSE Advertising Awards - HEAR ME: AI Assistant for People with Hearing Loss

Entrant Company

HMW Design Studio ( Xiaobi / Junru )

Category

Mobile App - Services

Country / Region

United States