Mortgage Campaign on Cost Takeout

Mphasis Digital Risk embarked on a comprehensive awareness campaign to promote its end-to-end mortgage services and digital solutions. The campaign aimed to create awareness among potential prospects about Mphasis Digital Risk's offerings, highlighting its capabilities in process automation, outsourcing, originations, and loan fulfillment. Through a strategic, phased approach across multiple digital platforms, the campaign effectively engaged key decision-makers in the mortgage industry, positioning Mphasis Digital Risk as a trusted partner in managing mortgage complexities. Here are some metrics to understand how well the campaign performed:
124.5K impressions and 1,058 clicks received
Click-Through Rate (CTR): Achieved a CTR of 2.7% on LinkedIn, significantly higher than the industry average of 0.22%