2024

Outpost Rebrand

Entrant Company

Bao Hu

Category

Corporate Identity - Brand Identity

Client's Name

Country / Region

United States

Outpost offers exceptional coliving and coworking experiences in culturally-rich destinations, fostering a unique digital nomad community. The refreshed visual identity revolves around 'coliving, coworking, co____', representing diverse individuals, cultures, and remote work lifestyles.

The playful graphic system allows for flexible compositions, combining elements that celebrate the spirit of collaboration. Inspired by tropical landscapes, the color palette captures the essence of seasons, infusing vibrancy into the brand.