2024

Regular Pattern Lab. Promotion Video

Entrant Company

Mingxin Cheng

Category

Video - Motion Graphics

Client's Name

Regular Pattern Lab

Country / Region

China

The promotional video captures the vibrant essence of Regular Pattern Lab, a print shop in China, known for its youthful and innovative atmosphere. The video draws inspiration from the shop's pet-friendly environment and playful spirit, featuring 5 adorable cats and 1 dog that add to its creativity and warmth.

Through dynamic line illustrations and surprising transitions, the animation showcases the imaginative and humorous character of Regular Pattern Lab. Designed for exhibition display screens and social media platforms, the video exudes charm and captures the shop's unique personality from concept to production.