MUSE Silver

2024

Sorry Mom, I Lied

Entrant Company

Ian Chen

Category

Typography - Book

Client's Name

Country / Region

United States

I made this personal book to document my personal studying experience in the United States to find out the reason what I was experiencing and what I told my parents were two completely different things, starting from writing texts and deciding the photography style to printing the book.

I used two language systems— Chinese and English—to distinguish between lies and truths. My text and typography were both confession and narrative. The paper material helps show the relationship between lies and truth—sometimes hidden or visible.

Here you might pick up on the idea of memory, or another insight you gained.

More Silver Winners
Student Submission
2024
2024 MUSE Creative Awards Winner - Indistinct - Perfume Bottle Design
Guangzhou Academy of Fine Arts

Entrant Company

Qu Nuosi and Yang Jing

Category

Student Submission - Student Packaging Design

Country / Region

China

Corporate Identity
2024
2024 MUSE Creative Awards Winner - Maryland Double Deckers
Maryland Double Deckers

Entrant Company

Octavo Designs

Category

Corporate Identity - Brand Identity

Country / Region

United States

Experiential & Immersive
2024
2024 MUSE Creative Awards Winner - The Best Day -> Weekend Ever
Kasasa Financial Institution Partners

Entrant Company

Kasasa

Category

Experiential & Immersive - Brand Engagement Event

Country / Region

United States

Student Submission
2024
2024 MUSE Creative Awards Winner - Swift Stretch Energizer
Tianjin University

Entrant Company

ZHANG ZHANG STUDIO

Category

Student Submission - Student Product Design

Country / Region

China