MUSE Gold

2024

Shanghai Museum of Glass

Entrant Company

Ian Chen

Category

Corporate Identity - Brand Identity

Client's Name

Country / Region

United States

The strong industrial, functional architectural design of the Shanghai Glassware Factory has been maintained in its transformation into its new role as the Shanghai Museum of Glass. Retaining much of the original space and structure of the factory, it now provides opportunities for artistic creativity.

The custom typeface that serves as a basis for the Museum's visual identity is inspired by the art glass production process where the extending and twisting of the liquid glass creates shapes of high contrast. The new identity also includes the layering of elements connoting to some degree the qualities of glass such as transparency and distortion.

More Gold Winners
Corporate Identity
2024
MUSE Advertising Awards - Tony Robbins Corp Identity

Entrant Company

TinyWins

Category

Corporate Identity - Brand Identity

Country / Region

Mexico

Experiential & Immersive
2024
MUSE Advertising Awards - Dancing Aurora Glowing Orchid

Entrant Company

Seed Coleus Greenhouse & ARDSWC

Category

Experiential & Immersive - Live Experiences

Country / Region

Taiwan

Corporate Identity
2024
MUSE Advertising Awards - DYN Sport Platform Identity

Entrant Company

UnitedSenses

Category

Corporate Identity - Corporate Identity / Other___

Country / Region

Germany

Social Media
2024
MUSE Advertising Awards - Zero Never Tasted So Good: PepsiCo and Aki Technologies

Entrant Company

Aki Technologies, the Media Division of Inmar Intelligence

Category

Social Media - Ad Campaign

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy