MUSE Gold

2024

Shanghai Museum of Glass

Entrant Company

Ian Chen

Category

Corporate Identity - Brand Identity

Client's Name

Country / Region

United States

The strong industrial, functional architectural design of the Shanghai Glassware Factory has been maintained in its transformation into its new role as the Shanghai Museum of Glass. Retaining much of the original space and structure of the factory, it now provides opportunities for artistic creativity.

The custom typeface that serves as a basis for the Museum's visual identity is inspired by the art glass production process where the extending and twisting of the liquid glass creates shapes of high contrast. The new identity also includes the layering of elements connoting to some degree the qualities of glass such as transparency and distortion.

More Gold Winners
Branded Content
2024
MUSE Advertising Awards - Real. World. Change
Edge Strategy

Entrant Company

Gravity Global

Category

Branded Content - Diversity / Equity / Inclusion

Country / Region

United Kingdom

Social Media
2024
MUSE Advertising Awards - Moburst Dials Up Success with Influencer Marketing

Entrant Company

Moburst

Category

Social Media - Celebrity & Influencer

Country / Region

United States

Integrated Marketing
2024
MUSE Advertising Awards - NUI Brand
D-ID

Entrant Company

Headline Media

Category

Integrated Marketing - Brand Transformation / Repositioning

Country / Region

Israel

Corporate Identity
2024
MUSE Advertising Awards - Siberian Crane Symbiosis Museum of Nanchang
Liyuzhou Management Office of Gaoxin District. Nanchang

Entrant Company

Yensu Cultural Creativity (Beijing) Inc.

Category

Corporate Identity - Brand Identity

Country / Region

China