MUSE Silver

2024

Sensation Series - Modern Chic Business

Entrant Company

ERAL FASHION

Category

Branded Content - Fashion & Beauty

Client's Name

Country / Region

China

The Modern Business Series Down Jacket is designed specifically for the modern woman. By combining a bold silhouette with sharp tailoring and selecting high-quality fabrics, this jacket perfectly showcases the elegance and professional demeanor of women. The integration of lightweight, airy down with cape-style trench coat fabrics offers both style and comfort.
This series is centered around a modern business aesthetic, with a focus on color and silhouette to achieve innovative fabric combinations. We’ve skillfully combined the down jacket with trench coat designs, creating a look that is not only distinctive but also versatile and enduring. By pairing premium trench coat fabrics with direct-fill materials, we’ve redefined the style of down jackets, adding a sense of fashion and quality. The A-line hem and unique mini-cape design infuse the garment with memorable details, enhancing its elegance.
In terms of warmth, we’ve custom-developed a thermal lining with an artistic hand-written urban motif, combined with graphene, to ensure long-lasting heat retention. Our company’s proprietary zoned warmth technology, a utility model patent, ensures a perfect balance between warmth and aesthetics.
For detail, we’ve used seamless direct-fill fabrics with German machine-pressing technology to prevent down leakage. The meticulously crafted silhouette, adjustable waistband, and golden ratio waistline create a slimming, height-enhancing effect while concealing imperfections. The hooded design is ergonomically tailored to provide warmth and protection for the head in rainy or snowy weather.
Regarding fabric, we’ve selected 35D matte high-stretch polyester yarn, giving the product a delicate, smooth, and glossy surface with water, oil, and stain resistance, making it easy to maintain. The unique fabric structure breaks conventional norms, with a hidden texture that adds visual appeal. The high-end trench coat fabric with elastic splicing allows 360-degree stretch for freedom of movement, offering softness and structure. The addition of Teflon’s tri-proofing technology further enhances the fabric, giving it five protective functions and exceptional quality.
For insulation, we’ve chosen premium goose down, known for its high loft, cleanliness, and light, warm properties, providing an excellent warmth experience. Additionally, the thermal lining with hand-written urban motifs features far-infrared quick heating, ensuring rapid warmth and heat retention.

More Silver Winners
Advertising
2024
2024 MUSE Creative Awards Winner - Walmart Holiday 2023

Entrant Company

Allstate Protection Plans/SquareTrade

Category

Advertising - Online Ad (Campaign)

Country / Region

United States

Typography
2024
2024 MUSE Creative Awards Winner - 嘉年印务品牌-茶成分护肤四件套Goodyear Printing Brand - Tea Ingredient Skin
深圳市嘉年印务有限公司Goodyear Printing Brand

Entrant Company

Company

Category

Typography - Packaging / Product

Country / Region

China

Mobile App
2024
2024 MUSE Creative Awards Winner - PulseHeal
Senyu Technology Ltd.

Entrant Company

Sirui Li, Jessica Kewei Lin, Xiesiyuan Shu

Category

Mobile App - Health & Wellness

Country / Region

United States

Experiential & Immersive
2024
2024 MUSE Creative Awards Winner - SmartSky Networks (NBAA-BACE 2023)

Entrant Company

FX Design Group

Category

Experiential & Immersive - Expos, Conventions & Trade Shows

Country / Region

United States