2024

ParTea House

Entrant Company

Good Conduct

Category

Experiential & Immersive - Promotions & Stunts

Client's Name

Voodoo Ranger Hardcharged Tea

Country / Region

United States

To launch Voodoo Ranger Hardcharged Tea and to double down on our brand positioning that we are for turning the mundane into the outrageous, we opened a fancy tea house in a bougie area of NYC. We invited high-class tea connoisseurs to show up for the soft grand opening of Chez Vaudau in SoHo, New York. As the first-class service continued on, things took a sharp turn when instead of tea service arriving, the waiters arrived with trays of sledge hammers, crowbars and baseball bats. Dainty string music turned to heavy metal and our prim and proper guests were asked to let loose on the tea house, proving that we all have a little Hardcharged in us.