2024
Entrant Company
Category
Client's Name
Country / Region
The Best Texas Bucket List website is an important part of the new book, "The Best Texas Bucket List and Travel Guide: Discover Hidden Gems with Interactive Visuals and Trip Planning." The website complements the book by showcasing stunning videos and images of Texas. It also provides detailed information about the state's seven distinct regions, highlights lesser-known travel destinations, features a welcome video from the author, showcases reader reviews, offers a downloadable personalized travel journal, and includes an innovative itinerary planner. When you use the unique code provided in the book, you can access additional site features such as the fillable travel journal and an interactive itinerary mapping planner, which allows you to select locations and plan your own Texas journey. In addition, the author asks readers to submit their travel stories in order to be featured on the site.
Objectives:
- Develop a website that complements the book and enhances the Texas travel experience.
- Expand the book with innovative travel tools, direct links, and mapping to various locations.
- Provide an interactive and visual system for viewers that cannot be available in print.
- Establish colors, patterns, and visuals to maintain a consistent brand throughout the website.
- Allow opportunities to purchase the book through the website.
Challenges:
- Programming a robust interactive mapping system to over 230 individual locations throughout the state.
- Designing a clear and easily navigable website while enhancing the viewer experience.
- Accumulating a large amount of stunning visuals and videos for the website.
- Establish tools that further enhance and expand the book.
Solutions:
- Utilizing brilliant visuals, design, and programming, the website becomes a tool and a viewer experience.
- The website and book offer a complete travel system, allowing viewers to discover often overlooked or hidden gems.
- Research proved readers desired that a Texas travel guide provide more mapping and interactive tools.
- This distinctive approach to travel establishes a narrative that achieves the author's desired goals.
Credits
Entrant Company
Marketbridge
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Xinyue Gu
Category
Typography - Motion
Country / Region
United States
Entrant Company
Write Stuff Enterprises
Category
Publication - Digital Publications
Country / Region
United States
Entrant Company
Allstate Protection Plans/SquareTrade
Category
Advertising - Online Ad (Campaign)
Country / Region
United States