UPC Spray Foam

Our team at Kinetic Marketing & Creative undertook a complete corporate identity redesign for UPC, a leader in spray foam insulation, aiming to modernize and strengthen its brand presence. Key components of this transformation included:

Logo Refresh: We designed a contemporary logo that symbolizes UPC’s commitment to forward-thinking solutions and industry leadership.

Brand Stylescape: Developed an extensive brand stylescape that captures the essence of UPC’s values. This included typography, textures, photography styles, and color palettes, creating a unified and recognizable visual identity across all platforms.

Sales Collateral: We overhauled UPC's sales materials, ensuring they align with the new brand identity and communicate their value propositions effectively.

Presentation Templates: Crafted visually engaging templates that streamline UPC’s presentations and reinforce their brand consistency during client and partner interactions.

Website Redesign: The new UPC website was developed to enhance user experience, clearly communicate product offerings, and emphasize UPC’s expertise and leadership in the spray foam industry.

Tradeshow Booth Displays: Designed dynamic, eye-catching booth displays that showcase UPC’s innovations and connect with their target audience during industry events.

Program Branding: Created unique branding for UPC’s rewards and training programs, UPC Rewards and UPC University, which support customer engagement and education.