Li Fung Young Park Signage Design.

Recently, YOUNG PARK in Shanghai Lifeng Plaza was completed and officially opened to the public. EBU Dongzhu Advertising undertook the design and production of the visual guidance system for this project. As a key project jointly presented by powerful brands and platforms such as Fung Group, Hony Capital, and Honyoung Property, YOUNG PARK in Lifeng Square is moving forward towards novelty and is positioned as a vibrant community for science and technology innovation in Shanghai. From design quality to operation services, it is all built with leading standards. The project is elaborately laid out with multiple scenarios such as offices, businesses, and green public spaces, allowing art, technology, ecology, and fashion to interweave here, aiming to bring brand-new experiences in work, life, and social interaction.
The overall design of the project is inclusive and bears the typical characteristics of a complex. The design style is simple and modern, while incorporating fashionable and young dynamic elements, allowing the signage design to blend naturally with the architectural style and become an integrated whole, highlighting the young, vigorous, and upward design concept and style.
In terms of signage colors, we adopted the standard colors of the park to continue the brand color and maintain visual unity. The auxiliary color selected is the one closest to the green glass of the park to maintain visual unity. Paired with gray, it serves as the finishing touch and appears more lively.
YOUNG PARK symbolizes enthusiasm, vitality, youth, and a positive attitude. The design of the project name YOUNG PARK further highlights the overall sense and vitality of the signage, presenting a flexible and innovative visual effect, fully embodying the positive, young, and dynamic mindset and the spirit of continuous innovation of the YOUNG PARK project.