MUSE Silver

2025

Sinful Magical Girls

Entrant

Jie Jian

Category

Typography - Personal Work / Unpublished

Client's Name

Country / Region

United States

About The Entry

Virtuous girls are confessing their sins. We are telling you our sinful stories. Just as magical girls are always symbols of love and peace, we formed a group of sinful magical girls embodying the seven deadly sins. By initiating the confessions, we regain the power, reclaim our explanation of the guilt, and carry our evilness. Accompanying this book and website of confessions, I hand-crocheted seven butterfly tops for each girl, drew one text typeface, designed one variable font, and tufted one magic circle rug. Every design element is made by a woman for women. This project celebrates our journey to face our evilness, honoring girlhood in this stupid manhood, and the struggle and pain we have experienced due to our disapproved sins.

More Silver Winners
Corporate Identity
2025
2025 MUSE Creative Awards Winner - Sunshare Technology Balcony Photovoltaic Packaging System
Nanjing Sunshare Technology Co., Ltd.

Entrant

SHENZHEN ARTOP BRAND DESIGN CO., LTD.

Category

Corporate Identity - Brand Identity

Country / Region

China

Advertising
2025
2025 MUSE Creative Awards Winner - The Lonely Recliner

Entrant

AbelsonTaylor

Category

Advertising - Online Ad (Campaign)

Country / Region

United States

Marketing & Promotional
2025
2025 MUSE Creative Awards Winner - Grabber's 2025 Fastener Solutions catalog
Grabber Construction Products

Entrant

Tom, Dick & Harry Creative

Category

Marketing & Promotional - Catalog

Country / Region

United States

Social Media
2025
2025 MUSE Creative Awards Winner - Accent Opaque Social Media

Entrant

Trekk

Category

Social Media - Social Presence

Country / Region

United States