2025
Entrant
Category
Client's Name
Country / Region
About The Entry
Virtuous girls are confessing their sins. We are telling you our sinful stories. Just as magical girls are always symbols of love and peace, we formed a group of sinful magical girls embodying the seven deadly sins. By initiating the confessions, we regain the power, reclaim our explanation of the guilt, and carry our evilness. Accompanying this book and website of confessions, I hand-crocheted seven butterfly tops for each girl, drew one text typeface, designed one variable font, and tufted one magic circle rug. Every design element is made by a woman for women. This project celebrates our journey to face our evilness, honoring girlhood in this stupid manhood, and the struggle and pain we have experienced due to our disapproved sins.
Entrant
AARP Brand Creative Services
Category
Marketing & Promotional - Brochure
Country / Region
United States
Entrant
DLR Group
Category
Branded Content - Non-Profit
Country / Region
United States
Entrant
Northwell
Category
Advertising - Print Advertising (Campaign)
Country / Region
United States
Entrant
Context Creative
Category
Website - Associations
Country / Region
Canada