2025
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About The Entry
Virtuous girls are confessing their sins. We are telling you our sinful stories. Just as magical girls are always symbols of love and peace, we formed a group of sinful magical girls embodying the seven deadly sins. By initiating the confessions, we regain the power, reclaim our explanation of the guilt, and carry our evilness. Accompanying this book and website of confessions, I hand-crocheted seven butterfly tops for each girl, drew one text typeface, designed one variable font, and tufted one magic circle rug. Every design element is made by a woman for women. This project celebrates our journey to face our evilness, honoring girlhood in this stupid manhood, and the struggle and pain we have experienced due to our disapproved sins.
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SHENZHEN ARTOP BRAND DESIGN CO., LTD.
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Corporate Identity - Brand Identity
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China
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AbelsonTaylor
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Advertising - Online Ad (Campaign)
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United States
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Tom, Dick & Harry Creative
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Marketing & Promotional - Catalog
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United States
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Trekk
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Social Media - Social Presence
Country / Region
United States