2025
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Client's Name
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Virtuous girls are confessing their sins. We are telling you our sinful stories. Just as magical girls are always symbols of love and peace, we formed a group of sinful magical girls embodying the seven deadly sins. By initiating the confessions, we regain the power, reclaim our explanation of the guilt, and carry our evilness. Accompanying this book and website of confessions, I hand-crocheted seven butterfly tops for each girl, drew one text typeface, designed one variable font, and tufted one magic circle rug. Every design element is made by a woman for women. This project celebrates our journey to face our evilness, honoring girlhood in this stupid manhood, and the struggle and pain we have experienced due to our disapproved sins.
Entrant Company
Fliiks
Category
Integrated Marketing - Company Branding
Country / Region
United States
Entrant Company
Yiqi Zhao (Deepcake)
Category
Social Media - Emergency Relief
Country / Region
United States
Entrant Company
Wang Tianyue, CYNTHIA HANYU CHENG, Yang Huize
Category
Student Submission - Student Games
Country / Region
China
Entrant Company
The Scout Guide
Category
Advertising - Direct Mail
Country / Region
United States