MUSE Gold

2025

Raw Unprocessed Truth

Entrant Company

Tom, Dick & Harry Creative

Category

Advertising - Online Ad (Campaign)

Client's Name

Carnivore Meat Company

Country / Region

United States

In the increasingly crowded raw pet food category, Vital Essentials needed to carve out a niche. They had a good product and good branding, but their messaging lacked an edge. This series of un-ignorable digital ads gave the brand a voice, took aim at the competition and positioned Vital Essentials as the alpha dog of the pack.

Credits

AD/CD
Stacey Chapman
CW/CD
Joe Thomas
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