2025
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Through engaging imagery and informative narration, this 30-second marketing video provides an overview of Applause’s Generative AI Testing Solution – a suite of fully managed training and testing services that help global enterprises deliver safe and reliable digital experiences. Designed for an audience of mid-level product professionals and software engineers, the video highlights capabilities such as red teaming, fine-tuning, evaluation and real-world testing that can mitigate common AI concerns, including inaccurate results (“hallucinations”), and biased or toxic results that can slip into production.
A digital quality leader and trusted crowdtesting partner, Applause provides access to the world’s largest independent community of testing experts and end users, including domain experts, ensuring the large-language models that fuel Gen AI applications are powered by diverse, informed content and provide relevant results. Given the technology’s rapid evolution and high demand, this video was produced at an ideal time to remind developers that “Gen AI should be helpful – not harmful” – and that Applause is here to help ensure their AI releases are functional, intuitive, inclusive and safe for users around the world.
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None
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Typography - Personal Work / Unpublished
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Taiwan
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300FeetOut
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Corporate Identity - Brand Identity
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United States
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Freelance
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Typography - Personal Work / Unpublished
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United States
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McKinsey and Company
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Strategic Program - Brand Strategy Campaign
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United States