2025
All Mos Save Lives
Entrant Company
Splendid Communications
Category
Branded Content - Non-Profit
Client's Name
Movember
Country / Region
United Kingdom
This Movember, we set out to eliminate ‘no mo FOMO’, raising awareness for the charity’s annual mo growing challenge by celebrating the lifesaving power of all mos - from patchy beginnings to glorious bushy taches. A departure from Movember’s usual style, the idea formed from research showing that more than one in three Brits saw not being able to grow a moustache as the biggest barrier to fundraising. We appointed a diverse cast of celebrities at all mo-growing stages and abilities, including Mental Health Ambassador, Dr Alex George, Sunday Brunch presenter, Simon Rimmer and ex-Rugby Player, Ugo Monye.
Credits
Entrant Company
THESE GUYS
Category
Experiential & Immersive - Live Experiences
Country / Region
Czech Republic
Entrant Company
Ogilvy 4129
Category
Integrated Marketing - Event Marketing
Country / Region
Turkey
Entrant Company
Sunny Idea (HK) Limited
Category
Branded Content - Age-Group Marketing - Youth
Country / Region
Hong Kong SAR
Entrant Company
Emerge Music Co.,Ltd
Category
Event - Live Show
Country / Region
Taiwan