MUSE Gold

2025

Yunlin Art Express 2024

Entrant Company

JIAJIAFU Integrated Marketing Communication Co.

Category

Event - Cultural

Client's Name

Country / Region

Taiwan

"Yunlin Art Express 2024" was born out of the desire to bring diverse cultural and artistic resources to rural areas, fully expanding the reach of the performing arts so that they could touch a broader audience. The performance art events resonated deeply across Yunlin's various townships and communities. Over the four months, a diverse array of teams—encompassing theater, dance, music, and circus acts—came together. Participating groups included the Tang Mei Yun Taiwan Opera, Bare Feet Dance Theater, Nan Fang Duet, the Yunlin Saxophone and Wind Ensemble, as well as the Taiwan Acrobatic Troupe, O Theater, Tien Circus Theatre, and renowned glove puppetry masters.
In both traditional folk belief settings and outdoor spaces, the event embarked on a series of art journeys that transcended regional boundaries. Audiences were invited to accumulate points by attending various events and interacting with the teams, nurturing a closer bond with the arts and forging precious memories and emotional connections.

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