2025
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Architecture is the recorder of history, often helping us depict the changes of a city. The Taizhou Ancient City City Wall, as a profound historical mark, has also become a vibrant cultural symbol of the city. Through the dynamic narrative of light and shadow, we hope to integrate these symbols into the city's memory and the hearts of the audience.
The Light and Shadow Show centers around the concept of the "city" and is divided into four sections: "Building the City," "Protecting the City," "Expanding the City," and "Reviving the City." It reveals the legendary origins of Taizhou, recreates the magnificent history of Qi Jiguang’s resistance against Japanese pirates, opens up the cultural landscape of the Southern Song Dynasty’s Jiangnan city, and looks forward to the new era of the ancient city and the modern city.
Using high-precision modeling, virtual-real fusion rendering, positioning tracking, and intelligent interactive technology, we achieve augmented reality experiences with centimeter-level accuracy and millisecond-level latency. With the support of AR technology, we enable the cross-scene, multi-dimensional spatial interaction of mountains, seas, and cities under complex lighting conditions. This allows people to not only experience visual astonishment but also touch the profound cultural heritage and unique spiritual essence of the city.
Studio10, through a unique perspective and narrative approach, tells the story of Taizhou Ancient City. With the ancient city city wall as its stage and light and shadow as its language, it narrates the city’s origins, growth, protection, and path to revival.
Entrant Company
Stephen Arnold Music (SAM)
Category
Audio - Sonic Branding
Country / Region
United States
Entrant Company
西安巴度甲建筑工程设计有限责任公司
Category
Experiential & Immersive - In-Store Experiences
Country / Region
China
Entrant Company
insglück Gesellschaft für Markeninszenierung mbH
Category
Experiential & Immersive - Community
Country / Region
Germany
Entrant Company
insglück Gesellschaft für Markeninszenierung mbH
Category
Experiential & Immersive - Launch Event
Country / Region
Germany