Customer Service Specialty Toolkit

The Customer Service Specially Toolkit was a comprehensive campaign using the concept of a utility tool to represent various aspects of healthcare and medical services, including scissors, a wheelchair, an ambulance, diagnostic imaging, and a prosthetic limb. Targeted to appeal directly to adjuster and nurse pain points and how we solve them, to provide resources to support workflow improvement and knowledge base and to highlight holistic care exemplary customer service and personalized assistance for specialty products and services.
The campaign was designed as a multi-phase, evergreen initiative aimed at streamlining workflows and boosting productivity for your audience of adjusters and decision makers in B2B insurance companies.
The goal was to empower users while employing a soft-sell approach and increase referrals. Next step navigation showed users accessing other adjuster tools and referrals, which was the desired outcome. Unlike some other campaigns, this one is designed to be continuously updated and refreshed, making it a long-term, evolving project. The takeaway is to focus on getting more people to interact with the campaign, as increased interaction should theoretically lead to more referrals.
This campaign appears to be a strategic move to provide ongoing value to your audience while subtly promoting your services, with a focus on engagement and referrals as key performance indicators.
The campaign has demonstrated exceptional performance, significantly outpacing industry benchmarks for B2B marketing in the workers' compensation adjuster tools software sector. The click-through rate exceeded the industry average by approximately 25%, with engagement spread across multiple content assets. Unique clicks accounted for over 85% of total clicks, indicating a high level of interest from distinct users. The form submission rate was nearly double the typical conversion rate for similar campaigns in this niche. These metrics underscore the campaign's success, showcasing above-average open and click-through rates, substantial content engagement, and a noteworthy impact on influenced opportunities and pipeline generation. The campaign's reach extended across numerous accounts, effectively engaging the target audience and contributing to potential business growth. The performance metrics suggest that the campaign has not only met but surpassed industry standards for engagement and conversion in the software market.