MUSE Gold

2025

Matrix

Entrant Company

A4DH Branding Services

Category

Corporate Identity - Corporate Identity Redesign

Client's Name

Matrix

Country / Region

United Arab Emirates

Matrix, the official representative of the renowned MSI brand in Iran, stands as a beacon of excellence with over 25 years of experience in the technology industry. This project embarked on a bold journey to redesign Matrix’s visual identity, aiming to craft a brand image that is not only clean and minimal but also strikingly contemporary.
The client’s brief was clear: develop a visual identity that exudes clarity, modernity, and simplicity. Our approach was to draw inspiration directly from the concept of “Matrix” itself. The intricate networks, grids, and the binary realm of ones and zeros became the cornerstone of our design philosophy.
We translated the structured chaos of the matrix world into checkerboard grids, reimagining them with a deliberate touch of asymmetry. This subtle break from rigid order introduced a dynamic sense of modernity and allowed us to craft layouts that are not only visually engaging but also versatile in digital environments.
Remaining true to the brand’s legacy, we retained the original color palette but infused it with a sharper, more vibrant hue to evoke a fresh and forward-thinking spirit. Aligned with our minimalist approach, we transformed the brand’s previous mascot—a traditional robotic figure—into a sleek, minimalistic robot, embodying simplicity with a futuristic edge.

The new visual identity was meticulously applied across all brand touchpoints, ensuring a seamless and cohesive brand experience. The result is a revitalized brand presence that not only strengthens Matrix’s market position but also sets the stage for deeper and more meaningful connections with its audience.

Credits

Creative Director
Mehdi Javadinasab
Design Team
Mehdi Javadinasab, Nasrin Dashti, Mohammad Rajabi, Amir Asgharzadeh, Sahar Asgharnasab
Design QC
Vida Valizadeh
Motion Designer
Pariya Tabrizi
Ui/Ux Designers
Mohammad Rajabi, Fatemeh Abbasi
Project Manager
Zahra Hashemi
Account Director
Baha Khatambakhsh
Special thanks to
Ghazal Babajani
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