CAA Members Get It

CAA’s acquisition campaigns have always been a cornerstone of growth, driving nearly 40% of new Members in past years. But with a 2024 growth target of 2.6%, the challenge was clear: keep the funnel full with tactics that cut through the noise and truly resonate. Enter Members Get It—a campaign built on exclusivity and understanding. It wasn’t just about the perks (though those are great); it was about the deeper value of being part of an ecosystem.



The creative brought this idea to life with relatable, everyday moments where CAA shines—saving money, unlocking dining and home décor perks, or rescuing you from a roadside disaster. By blending emotional storytelling with practical benefits, the campaign made membership feel like an easy, rewarding choice.

And it worked. Using a strategic mix of digital, social, out-of-home, and traditional media, Members Get It became one of CAA’s top-performing campaigns, driving engagement and conversions across key periods. It proved that when it comes to membership, those who get it, really do get it.