MUSE Platinum

2025

2025 Taiwan Lantern Festival in Taoyuan × Pokémon IP

Entrant Company

BKR Marketing Service Co.,Ltd.

Category

Event - Festival / Carnival

Client's Name

Department of Tourism, Taoyuan

Country / Region

Taiwan

2025 Taiwan Lantern Festival × Pokémon IP Collaboration: An Immersive Fantasy Experience at Qing-Tang Park, Taoyuan
For the first time ever, the Taiwan Lantern Festival 2025 joins forces with the globally renowned Pokémon IP to create a breathtaking light and art experience in the "Glistening Wonderland" zone. A 12-meter-tall inflatable Snorlax and a 6-meter-tall Pikachu take center stage beside Qing-Tang Bridge, accompanied by supersized Pokémon Trading Card Game cards and a Poké Ball tunnel. The entire installation seamlessly integrates with Qing-Tang Park’s unique wetland landscape, waterfront greenery, lakeside trails, and iconic bridge, making visitors feel as if they’ve shrunk and stepped into the real Pokémon world for an unforgettable adventure.

Taoyuan City is dedicated to fostering a young, dynamic, and innovative urban culture, with extensive experience in promoting anime and cosplay events. Since its debut in 1996, Pokémon has transcended generations and cultures, spanning video games, animation, manga, and trading card games, captivating fans worldwide. This year’s festival not only blends tradition with technology but also bridges generations and cultures, making it the most adorable and groundbreaking Taiwan Lantern Festival in history!

Exclusive Pokémon-Themed Experiences
This IP collaboration also features a series of exciting Pokémon-themed activities:

Pokémon Mascot Meet & Greet – Meet your favorite Pokémon characters up close!
Pokémon Lantern Giveaway – Limited-edition lanterns to brighten up the festival nights.
Exclusive Snorlax Collector’s Card – A special edition keepsake for Pokémon fans.
Pokémon-Themed "Memory Photo Booth" – Capture unforgettable moments with a selection of adorable Pokémon-themed photo frames!
2025 Taiwan Lantern Festival × Pokémon – A one-of-a-kind fantasy journey of light and wonder!

Credits

President/BKR Marketing Service Co., Ltd.
Ruby Fu
More Platinum Winners
Video
2025
2025 MUSE Creative Awards Winner - Building The Difference

Entrant Company

ROSHN Group

Category

Video - Lifestyle

Country / Region

Saudi Arabia

Social Media
2025
2025 MUSE Creative Awards Winner - Age Inclusion Memes

Entrant Company

AARP

Category

Social Media - New Category

Country / Region

United States

Experiential & Immersive
2025
2025 MUSE Creative Awards Winner - Hyatt Regency Digital Art Collection
Hyatt Regency Orlando

Entrant Company

Float4

Category

Experiential & Immersive - Immersive Brand Experience (NEW)

Country / Region

Canada

Video
2025
2025 MUSE Creative Awards Winner - KADER
Ministry of Culture - Film Commission

Entrant Company

Jether Prodution

Category

Video - Art & Design

Country / Region

Saudi Arabia