2025
Entrant Company
Category
Client's Name
Country / Region
2025 Taiwan Lantern Festival × Pokémon IP Collaboration: An Immersive Fantasy Experience at Qing-Tang Park, Taoyuan
For the first time ever, the Taiwan Lantern Festival 2025 joins forces with the globally renowned Pokémon IP to create a breathtaking light and art experience in the "Glistening Wonderland" zone. A 12-meter-tall inflatable Snorlax and a 6-meter-tall Pikachu take center stage beside Qing-Tang Bridge, accompanied by supersized Pokémon Trading Card Game cards and a Poké Ball tunnel. The entire installation seamlessly integrates with Qing-Tang Park’s unique wetland landscape, waterfront greenery, lakeside trails, and iconic bridge, making visitors feel as if they’ve shrunk and stepped into the real Pokémon world for an unforgettable adventure.
Taoyuan City is dedicated to fostering a young, dynamic, and innovative urban culture, with extensive experience in promoting anime and cosplay events. Since its debut in 1996, Pokémon has transcended generations and cultures, spanning video games, animation, manga, and trading card games, captivating fans worldwide. This year’s festival not only blends tradition with technology but also bridges generations and cultures, making it the most adorable and groundbreaking Taiwan Lantern Festival in history!
Exclusive Pokémon-Themed Experiences
This IP collaboration also features a series of exciting Pokémon-themed activities:
Pokémon Mascot Meet & Greet – Meet your favorite Pokémon characters up close!
Pokémon Lantern Giveaway – Limited-edition lanterns to brighten up the festival nights.
Exclusive Snorlax Collector’s Card – A special edition keepsake for Pokémon fans.
Pokémon-Themed "Memory Photo Booth" – Capture unforgettable moments with a selection of adorable Pokémon-themed photo frames!
2025 Taiwan Lantern Festival × Pokémon – A one-of-a-kind fantasy journey of light and wonder!
Credits
Entrant Company
Master For You Agency
Category
Branded Content - Entertainment
Country / Region
Spain
Entrant Company
Beijing Microlive Vision Technology Co., Ltd.
Category
Integrated Marketing - Brand Partnerships
Country / Region
China
Entrant Company
Extend | the Ad Network
Category
Video - TV Ad Campaign
Country / Region
Saudi Arabia
Entrant Company
Cloudfactory
Category
Branded Content - B2B
Country / Region
Netherlands