CoveSea Retreat Hotel Brand design

CoveSea Retreat is a high-end vacation homestay under Shandong Port Group, located in a secluded corner where mountains meet the sea. It offers privacy and tranquility, with a brand philosophy of “a retreat in the mountains and seas,” symbolizing both harboring and retreating. The concept highlights a life philosophy of escaping the hustle and returning to nature.
The design inspiration stems from this brand philosophy, aiming to convey a sense of relaxation through design—offering an experience of leisurely life by the mountains and sea. The logo is based on the Chinese character “泊” (bó, meaning “to dock”) from the homestay’s name, incorporating elements like a calm sea surface, mountain slopes, and gently turned book pages by the sea. It evokes the image of a guest leisurely reading a book by the shore, immersed in the tranquility of the surroundings, experiencing privacy and peace.
The minimalist and line-based design integrates the brand’s essence, such as the harbor, nature’s symbiosis, a carefree life, and spiritual refuge. This design not only creates a unique visual identity but also conveys the beauty of art through clear, straightforward signage, forming a cohesive overall brand system.