MUSE Gold

2025

Digital Stewards of the Legendary Lovers: Xu Xian & Bai Suzh

Entrant

Zhejiang Runtop Vision Technology Co., Ltd.

Category

Outdoor Advertising - Transit / Airport / Kiosk

Client's Name

Zhejiang Runtop Vision Technology Co., Ltd.

Country / Region

China

Gallery

About The Entry

Xihu Love Stories Digital Emissaries of Emotion
Inspired by the timeless legend of Xu Xian and Bai Suzhen from West Lake folklore, we have crafted culturally-grounded service robots that harmonize tradition with innovation. These characters feature chibi-inspired stylization of their iconic appearances—Bai Suzhen’s serpentine grace and Xu Xian’s scholar demeanor—blending cultural recognition with contemporary aesthetics. Digital-intelligence systems are organically woven into their designs: interactive navigation screens integrated into handheld devices, and oil-paper parasol-shaped digital signage. Through robotic services, the legend comes alive in engaging new forms.
Simultaneously, these stewards deliver practical functions: context-aware attraction guidance, real-time wayfinding, and culturally nuanced narration. This transforms ancient folklore from stories into functional reality. Embracing a "Heritage IP + Tech Service" framework, we enhance visitor experiences through a mutually empowering dynamic—where cultural transmission elevates modern services, and smart solutions deepen heritage appreciation. Thus, these embodiments of classical romance and cutting-edge technology manifest the innovative charm of humanistic-technological symbiosis.

Credits

Zhejiang Runtop Vision Technology Co., Ltd.
Zhejiang Runtop Vision Technology Co., Ltd.
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