2025
Entrant Company
Category
Client's Name
Country / Region
Xihu Love Stories Digital Emissaries of Emotion
Inspired by the timeless legend of Xu Xian and Bai Suzhen from West Lake folklore, we have crafted culturally-grounded service robots that harmonize tradition with innovation. These characters feature chibi-inspired stylization of their iconic appearances—Bai Suzhen’s serpentine grace and Xu Xian’s scholar demeanor—blending cultural recognition with contemporary aesthetics. Digital-intelligence systems are organically woven into their designs: interactive navigation screens integrated into handheld devices, and oil-paper parasol-shaped digital signage. Through robotic services, the legend comes alive in engaging new forms.
Simultaneously, these stewards deliver practical functions: context-aware attraction guidance, real-time wayfinding, and culturally nuanced narration. This transforms ancient folklore from stories into functional reality. Embracing a "Heritage IP + Tech Service" framework, we enhance visitor experiences through a mutually empowering dynamic—where cultural transmission elevates modern services, and smart solutions deepen heritage appreciation. Thus, these embodiments of classical romance and cutting-edge technology manifest the innovative charm of humanistic-technological symbiosis.
Credits
Entrant Company
Ways Marketing Solutions
Category
Integrated Marketing - Viral Marketing (NEW)
Country / Region
Saudi Arabia
Entrant Company
Gu xiaoyuan, Yu han, zhu bin
Category
Outdoor Advertising - Outdoor Campaign
Country / Region
China
Entrant Company
American Chemical Society
Category
Branded Content - Cause / Awareness
Country / Region
United States
Entrant Company
He Jinsong
Category
Video - Animation
Country / Region
China