2025
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Client's Name
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About The Entry
Xihu Love Stories Digital Emissaries of Emotion
Inspired by the timeless legend of Xu Xian and Bai Suzhen from West Lake folklore, we have crafted culturally-grounded service robots that harmonize tradition with innovation. These characters feature chibi-inspired stylization of their iconic appearances—Bai Suzhen’s serpentine grace and Xu Xian’s scholar demeanor—blending cultural recognition with contemporary aesthetics. Digital-intelligence systems are organically woven into their designs: interactive navigation screens integrated into handheld devices, and oil-paper parasol-shaped digital signage. Through robotic services, the legend comes alive in engaging new forms.
Simultaneously, these stewards deliver practical functions: context-aware attraction guidance, real-time wayfinding, and culturally nuanced narration. This transforms ancient folklore from stories into functional reality. Embracing a "Heritage IP + Tech Service" framework, we enhance visitor experiences through a mutually empowering dynamic—where cultural transmission elevates modern services, and smart solutions deepen heritage appreciation. Thus, these embodiments of classical romance and cutting-edge technology manifest the innovative charm of humanistic-technological symbiosis.
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純粹創意整合行銷有限公司/Origin Integrated Marketing
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Event - Trade Show
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Taiwan
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Holden Ellis
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Website - Branding
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United States
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Paper Crane
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Corporate Identity - Brand Identity
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Canada
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McKinsey Global Publishing
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Mobile App - Business
Country / Region
United States